Brez Launches Four New Tonics in over 1,700 retailers

BRĒZ is expanding its footprint in the functional beverage space with four new tonics and a major retail rollout at Sprouts nationwide. Supporting intentional living from AM clarity to PM calm, the new lineup offers both canna-infused and canna-free blends crafted to elevate focus, energy, relaxation, and rest.

A New Chapter: Four Functional Tonics

BRĒZ expands its functional beverage lineup with the debut of four new feel-good tonics, crafted to relax or uplift. This next chapter unveils:

• ELEVATE (CBD/THC-free): A caffeine-powered Strawberry Mango tonic with Lion's Mane, nootropics, and adaptogens to support clarity, focus, and mental energy.

• AMPLIFY (THC-infused): A Watermelon Lime tonic with 5mg THC + 5mg CBD, Lion's Mane, and adaptogens for a vibrant, uplifting buzz designed for social connection and presence.

• DREAM (CBD/THC-free): A non-infused calming tonic with Cherry Chamomile flavor, formulated with mushrooms, adaptogens, and botanicals to naturally support relaxation.

• DRIFT (THC-infused): A THC-infused tonic with Blueberry Lotus flavor, cannabis, mushrooms, and adaptogens, crafted to ease tension and support evening wind-down.

Nationwide Retail Expansion

Launching alongside the brand's largest retail expansion to date, BRĒZ now offers its functional beverage lineup, including FLOW, DREAM, and ELEVATE, in all 461 Sprouts Farmers Market locations nationwide. This milestone rollout brings a new wave of wellness-forward functional beverages to more shelves across the U.S., significantly expanding access to BRĒZ's fast-growing lineup. With this expansion, it's easier than ever for wellness-conscious consumers to experience the brand's innovative, feel-good approach to intentional drinking.

A Mission-Driven Approach

"Since our inception, BRĒZ's mission has been to reduce human suffering and maximize human potential. We are furthering this mission with the change to a functional beverage company focused on crafting products to support our customers at any time of day," said Aaron Nosbisch, Founder & CEO of BRĒZ. "These four blends, ELEVATE, AMPLIFY, DREAM, and DRIFT, are the first step in continually evolving BREZ."

Meeting the Demand for Alcohol Alternatives

These uplifting and relaxing additions expand BRĒZ's lineup of feel-good tonics and mark the brand's evolution into a category-defining functional beverage portfolio, meeting growing consumer demand for alcohol alternatives with intentional effects. Each beverage is crafted with adaptogens, functional mushrooms, and botanicals to support everyday moments.

Rapid Growth and Innovation

Since launching just two years ago, BRĒZ has rapidly redefined how people drink, generating $28 million in revenue in 2024 and tracking $13 million in Q1 of 2025 alone, with projected revenue set to surpass $50 million by year's end. From virtually no retail presence a year ago to today, the brand is now sold in over 1,700 retailers, including Wegmans, Total Wine, Amazon, and Sprouts, and is also available on GoPuff and DoorDash for convenient, on-demand delivery. With a rapidly expanding portfolio that now spans tonics, shots, and the category's first-ever hemp-derived spirit, BRĒZ cements its position as one of the most innovative leaders in the functional beverage and alcohol alternatives space.

For more information or to find the nearest retailer, visit drinkbrez.com.