Celebrity Brands (A to Z)
Here’s a list of most popular celebrity brands from A to Z
A
Anomaly by Priyanka Chopra – Anomaly is a haircare brand by Indian actress Priyanka Chopra, known for its eco-friendly and sustainable products. The brand aims to make high-quality haircare accessible to everyone, providing a range of shampoos, conditioners, and treatments.
Avaline by Cameron Diaz Avaline, co-founded by Cameron Diaz, has become the No. 2 organic wine in U.S. retail and the No. 4 best-selling celebrity brand in the adult beverage sector.
B
Beats by Dr. Dre – A premium audio brand offering headphones, earphones, and speakers.
Being Frenshe by Ashley Tisdale – Actress Ashley Tisdale launched this wellness and self-care line, focusing on creating a holistic approach to beauty and health. The products include everything from body washes to candles, meant to inspire relaxation and wellbeing.
Beautiful by Drew Barrymore – Drew Barrymore expanded her already impressive portfolio by launching the Beautiful kitchenware line in 2021.
Béis by Shay Mitchell – In 2018, actress Shay Mitchell founded Béis, a line of affordable travel bags and luggage. With an eye for utility and style, Béis gained significant traction.
C
Crush Soda by Peyton Manning – A partnership offering flavored sodas.
Cay Skin by Winnie Harlow – Supermodel Winnie Harlow’s skincare line, Cay Skin, emphasizes sun protection and hydration. The products are designed to cater to all skin tones, promoting healthy skin while offering protection from the sun’s harmful rays.
Chamberlain Coffee by Emma Chamberlain Emma Chamberlain’s Chamberlain Coffee has made a significant impact, particularly among Gen Z consumers. The brand offers a wide range of products from cold brew singles to coffee pods and has established a strong retail presence in stores like Whole Foods.
Cé Noir by Beyoncé – On October 25, 2023, superstar Beyoncé unveiled Cé Noir, her highly anticipated perfume line. This launch followed the conclusion of her successful Renaissance world tour and a recent collaboration with Adidas.
D
Draper James by Reese Witherspoon – A women’s fashion and lifestyle brand inspired by Southern culture.
DN2 by Dustin Nguyen – Actor Dustin Nguyen’s clothing line DN2 offers a range of high-quality menswear. The line blends traditional tailoring with modern styles suitable for various occasions, targeting fashion-forward men who appreciate quality craftsmanship.
Delola by Jennifer Lopez – Expanding her vast business portfolio, multi-talented artist Jennifer Lopez introduced Delola in April 2023. Lopez’s new enterprise is a line of ready-to-drink cocktails sold across popular retail locations such as Whole Foods and BevMo.
E
Elizabeth and James by Mary-Kate and Ashley Olsen – A contemporary fashion brand with clothing and accessory lines. (closed)
EdaMama by Alia Bhatt – Bollywood actress Alia Bhatt’s brand EdaMama provides a range of sustainable and eco-friendly children’s clothing. The brand emphasizes comfort, fun, and sustainability, aiming to offer parents ethical clothing options for their kids.
F
Fenty Beauty by Rihanna Fenty Beauty continues to dominate the celebrity beauty brand landscape. According to data from Statista, Fenty Beauty generated an impressive revenue of $602.4 million in 2023.
Fabletics by Kate Hudson – An activewear brand offering stylish and affordable workout apparel.
Flawless by Gabrielle Union – Actress Gabrielle Union’s haircare brand, Flawless, caters specifically to textured hair. The range includes shampoos, conditioners, and styling products designed to maintain healthy, beautiful hair.
G
Goop by Gwyneth Paltrow Gwyneth Paltrow’s Goop is synonymous with luxury wellness. The brand has successfully integrated beauty, skincare, and wellness products, which resonate with a niche yet loyal market.
Good American by Khloé Kardashian – A clothing brand offering inclusive sizing for jeans, activewear, and more.
Flawless by Gabrielle Union – Actress Gabrielle Union’s haircare brand, Flawless, caters specifically to textured hair. The range includes shampoos, conditioners, and styling products designed to maintain healthy, beautiful hair.
H
Honest Company by Jessica Alba Jessica Alba’s Honest Company, known for its clean and ethical products, continues to flourish. The brand’s range includes baby products, personal care, and beauty items, all emphasizing transparency and sustainability.
House of Harlow 1960 by Nicole Richie – Designer and actress Nicole Richie’s lifestyle brand includes jewelry, clothing, and home decor that reflect Richie’s vintage and bohemian style. The products are known for their unique designs and rich materials.
Hanx Coffee by Tom Hanks Tom Hanks’ Hanx Coffee, which donates 100 percent of net profits to veterans, has resonated well with consumers who prioritize socially responsible purchases.
I
Ivy Park by Beyoncé – An athleisure line in collaboration with Adidas, known for stylish and functional activewear.
House of Harlow 1960 by Nicole Richie – Designer and actress Nicole Richie’s lifestyle brand includes jewelry, clothing, and home decor that reflect Richie’s vintage and bohemian style. The products are known for their unique designs and rich materials.
J
JBL by Quincy Jones – High-quality audio equipment including headphones and speakers.
Jones Road Beauty by Bobbi Brown – Jones Road Beauty, created by famed makeup artist Bobbi Brown, continues to thrive in the beauty market. Known for its minimalist and clean beauty approach, the brand appeals to consumers looking for simple yet effective products.
JLo Beauty – Jennifer Lopez’s beauty brand offers skincare products that promise the star’s iconic glow. The line includes everything from cleansers to serums, all designed to deliver radiance and youthful skin.
K
Kylie Cosmetics by Kylie Jenner has been a titan in the beauty scene, especially popular among younger consumers. Jenner’s frequent promotion of the brand across social media platforms has significantly driven its success.
Kora Organics by Miranda Kerr – Supermodel Miranda Kerr’s skincare line, Kora Organics, uses certified organic ingredients to promote overall skin health. The brand features products like creams, serums, and masks infused with nourishing natural ingredients.
L
L.A.M.B. by Gwen Stefani – A fashion line offering clothing, accessories, and fragrances inspired by various cultures.
LolaVie by Jennifer Aniston – Actress Jennifer Aniston’s haircare brand, LolaVie, aims to deliver luxurious haircare products that are free from harsh chemicals. Partnering with Ulta Beauty in over 1,300 outlets and expanding into Ulta inside Target stores, the brand has significantly increased its retail footprint.
M
MDNA Skin by Madonna – A luxury skincare line using advanced formulas and ingredients.
Moon Oral Care by Kendall Jenner – Model Kendall Jenner partnered with Moon Oral Care to offer stylish and effective dental hygiene products. The line includes toothpaste, mouth rinse, and teeth whitening pens designed to fit seamlessly into modern, aesthetic-focused routine
N
NuFACE by Carol Cole (endorsed by various celebrities) – A beauty brand specializing in facial toning devices using microcurrent technology.
Nai by Naomi Campbell – Supermodel Naomi Campbell’s fragrance line blends luxury and sophistication. The perfumes are designed to reflect Campbell’s timeless style and iconic presence in the fashion industry.
O
Oura Ring (endorsed by various celebrities like Prince Harry and Jennifer Aniston) – A wearable tech ring that tracks sleep and physical activity.
Our Place by Shiza Shahid – Co-founded by Malala Fund co-founder Shiza Shahid, Our Place offers kitchenware that aims to bring people together through cooking and shared meals. The brand’s signature product, the “Always Pan,” is designed to replace multiple pieces of cookware.
The Outset by Scarlett Johansson – Actress Scarlett Johansson’s clean beauty brand, The Outset, offers skincare products free from harmful chemicals. The range includes essentials like moisturizers, cleansers, and eye creams designed to provide a straightforward, effective skincare routine.
Off-White by Virgil Abloh – A luxury streetwear brand known for it’s popular ‘X’ logo, specializing in minimalist T-shirts, Hoodies, and Accessories.
P
Pattern by Tracee Ellis Ross – Actress Tracee Ellis Ross’s haircare brand, Pattern, focuses on curly and textured hair. The brand offers a comprehensive range of products designed to nourish, hydrate, and promote healthy curls.
Q
QVC Collections by Mariah Carey, Jessica Simpson, and many more – Numerous celebrities have partnered with QVC to sell their fashion, beauty, and home goods collections.
Quest by Kristen Bell – Actress Kristen Bell co-founded This Saves Lives, a snack company providing healthy, nutritious bars that also helps fight childhood hunger. Each purchase funds a life-saving packet of food for a child in need.
R
The Row by Mary-Kate and Ashley Olsen – A high-end contemporary fashion brand
Rare Beauty by Selena Gomez – Rare Beauty has quickly risen to prominence since its inception. As of 2024, the brand is valued at over $2 billion. Selena Gomez’s connection with her audience and her transparent approach towards mental health advocacy.
Roadie by Diplo – DJ and music producer Diplo’s travel gear brand, Roadie, offers durable and stylish luggage and bags designed for both professional musicians and travelers alike. The products cater to the practical needs of those on the go.
Rhode Beauty by Hailey Bieber Hailey Bieber’s Rhode Beauty is another brand making waves in the beauty industry. By June 2024, Rhode was recognized as the top-performing skincare brand in the U.S. with earned media of $32.7 million for the month.
Risa by Eva Longoria – Actress and entrepreneur Eva Longoria launched Risa, a nontoxic cookware line, in 2023. Known for her activism and philanthropy, Longoria’s Risa embodies her dedication to providing sustainable, high-quality kitchenware.
S
SKIMS by Kim Kardashian – A shapewear and loungewear brand focusing on comfort and inclusivity.
S by Serena Williams – Tennis legend Serena Williams’ fashion line provides chic, inclusive, and affordable clothing designed to make all women feel powerful and elegant. The range includes everything from casualwear to sophisticated ensembles for a variety of occasions.
Stripes by Naomi Watts – Veteran actress Naomi Watts made headlines by launching her menopause-focused brand, Stripes. Initially under the umbrella of Amyris, Watts reacquired the brand in late 2022, steering it towards a mission of providing quality skincare solutions tailored for women undergoing menopause.
S’Able Labs by Idris and Sabrina Elba – July 2022 marked the debut of S’Able Labs, a skincare brand co-founded by power couple Idris and Sabrina Elba.
T
Tidal by Jay-Z – A music streaming service that offers high-fidelity sound quality and exclusive content.
Teremana Tequila by Dwayne Johnson Dwayne Johnson’s Teremana Tequila has seen extraordinary growth, selling a million cases in the U.S. in the past year.
U
Uncommon James by Kristin Cavallari – Reality TV star Kristin Cavallari’s jewelry and lifestyle brand, Uncommon James, offers simple yet chic designs. The collection includes jewelry, home decor, and accessories that reflect Cavallari’s minimalist aesthetic.
V
VB Beauty by Victoria Beckham – A beauty line known for its luxurious, cruelty-free makeup and skincare products.
Victoria by Victoria Beckham – Fashion mogul and former Spice Girl Victoria Beckham’s high-end fashion brand offers sophisticated clothing, accessories, and beauty products. The brand is known for its elegant and timeless designs, catering to the modern, confident woman.
W
Wildflower Cases by Devon Lee Carlson and Sydney Carlson – Phone cases designed in collaboration with various celebrities.
WelleCo by Elle Macpherson – Supermodel Elle Macpherson’s wellness brand, WelleCo, focuses on nutritional supplements that promote health and vitality. The products, like the Super Elixir, are designed to support overall wellness through natural ingredients.
X
XSPIN by Alex Rodriguez – A sports-focused recovery and fitness equipment brand.
X Marks the Brown by Elaheh Kazemi – Emerging designer Elaheh Kazemi’s sustainable fashion brand emphasizes eco-friendly materials and ethical production practices. The brand aims to make high fashion environmentally conscious and accessible.
Y
YEEZY by Kanye West – A high-end fashion brand known for its minimalist and futuristic designs in collaboration with Adidas.
YSN (You Shouldn’t Need) by Lucy Hale – Actress Lucy Hale’s skincare line, YSN, provides products that focus on skin resilience and health rather than just beauty. The brand’s philosophy promotes effective skincare that addresses various skin concerns using high-quality, natural ingredients.
Z
ZOskin Health by Dr. Zein Obagi (endorsed by various celebrities) – A medical-grade skincare line offering a range of products for various skin concerns.
Zinna by Yara Shahidi – Actress and activist Yara Shahidi’s eco-friendly fashion line Zinna emphasizes ethical production and sustainability. The brand offers a range of chic, contemporary clothing designed for the socially conscious consumer. Zinna’s pieces are not only stylish but also crafted to make a positive environmental impact.