For the first time ever, viral K-Beauty breakout Dr. Melaxin is activating a TikTok Shop Super Brand Day for Black Friday–Cyber Monday (BFCM), offering fans deep discounts across its creator-loved product lineup, up to 80 percent off. Running through December 1, the event amplifies the brand’s top-performing formulas that helped cement Dr. Melaxin’s spot as one of TikTok Shop’s most talked-about beauty names, including its Peel Shot series and the viral Cemenrete Calcium Multi Balm, both of which continue to dominate FYPs across the platform.
Dr. Melaxin’s growth on TikTok Shop has become a retail case study in performance-driven beauty marketing, fueled by creator testimonials and high-impact visual storytelling. Its White and Black Rice Peel Shot videos have become synonymous with instant transformation, sparking a flood of UGC content and propelling the brand into TikTok Shop’s top beauty ranks. Together with the Cemenrete Calcium Multi Balm, these viral heroes have positioned Dr. Melaxin as “a brand that delivers proof, payoff, and performance shoppers can trust.”
During the BFCM sale, TikTok users can shop limited-time bundles of the brand’s most viral products, including:
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Gifted Collagen Calcium Boost 5-Piece Set: $273 → $61 (78% off)
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Radiant Blowout Routine 7-Piece Set: $312 → $80 (74% off)
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Complete Pure Glow Firming 7-Piece Set: $259 → $80 (69% off)
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Exfoliating Glow Rice Routine 5-Piece Set: $189 → $58 (69% off)
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White Rice 3-Step Glass Skin Set: $110 → $53 (52% off)
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Iconic Glow Perfection Trio: $113 → $53 (53% off)
Shoppers will also receive an additional 10 percent off purchases above $80 (max discount $10, while supplies last). Neck care and hair care ranges will be included in the exclusive price drops.
To drive awareness, Dr. Melaxin will team up with 25 selected TikTok Shop creators for affiliate livestreams and exclusive Super Brand Day broadcasts, reaching new audiences through TikTok’s growing live shopping vertical.
Dr. Melaxin’s debut TikTok BFCM Super Brand Day marks a significant expansion for the brand as it scales its creator partnerships, global audience, and social-first retail footprint. The campaign underscores TikTok Shop’s rising influence in shaping real-time consumer spending and beauty brand discovery during peak sale cycles.
