This fall, cult fashion innovator Everlane unveiled its first music-driven collaboration with Grammy-winning jazz-pop artist Laufey, marking a major step for the brand as it doubles down on culture-forward, purpose-driven partnerships. The limited-edition capsule, launched both online and through an immersive Everland pop-up in SoHo, New York City, channels Laufey’s ethereal sound and whimsical world into a wear-everywhere collection, with proceeds supporting youth music education through The Laufey Foundation.
A Capsule Where Fashion Meets Melody
The Everlane x The Laufey Foundation Collection features four hero pieces: a cropped sweatshirt, a full-zip hoodie, wide-leg sweatpants, and a box-cut tee. Offered in a palette of muted pastels, such as Dusty Red, Bone, and Vintage Indigo, each style is adorned with Laufey’s handwritten signature embroidery and crafted at Los Angeles’ eco-conscious factory, SAITEX.
“I’ve been a fan of Everlane for years, so it’s an honor to be the face of their first talent-led campaign,” stated Laufey. “It means a lot to have my work and face represent this new era for Everlane—one rooted in longevity and quality above all.”
The garments, designed for layering and comfort, balance understated elegance with subtle, magical touches—mirroring the soft storytelling that has made Laufey a breakout star.
Bringing “Everland” to Life in New York
The collaboration’s experiential heart is Everland, a temporary pop-up in SoHo staged from October 28–29, 2025. The space, described by Laufey as a little magical world where everything is OK, transports visitors into a doll-sized dreamscape of cozy knits, playful set design, and Laufey’s own compositions on loop.
“I love anything small, so getting to run through a miniature city is the cutest thing ever,” she said. “I wanted Everland to be a place you’ve been magically transported to, and that’s exactly how it feels to me.”
Music and Purpose: The Impact of the Laufey Foundation
In keeping with both brands’ commitments to social good, a portion of the proceeds from every purchase will fund The Laufey Foundation, helping to expand access to high-quality music education and instruments for young musicians worldwide. Early beneficiaries include the Boston Youth Symphony Orchestras, LA Phil’s YOLA program, and Carnegie Hall’s national youth ensembles.
Everlane’s collaboration with Laufey isn’t just about beautiful clothes or exclusive merchandise—it’s about tangible impact, as the partnership highlights the power of creativity to build opportunity and connection.
Collection Details and Aesthetic
The campaign visuals lean into Laufey’s signature classic-meets-contemporary style. Think short-sleeved sweaters, mossy-green cardigans, wide-leg sweats, and tailored blazers—anchoring a collection that’s equal parts timeless and quietly quirky.
Fans and critics have praised not only the silhouettes (cut for effortless layering and mobility) but also thoughtful extras—like ribbon detailing, garment-dyed hues, and the singular handwriting that marks each piece as a moment from Laufey’s world.
Every piece is embroidered with ‘Laufey <3 Everlane’ in her handwriting—a small, intimate detail that links her personal story to the brand’s new creative direction.
Fall’s Most Anticipated Drop: Reception and Sellthrough
Within days of launch on October 15, 2025 (online) and in stores from October 18, the collection was greeted with overwhelming demand, with multiple styles selling out.
Rolling Stone described the collaboration as a leap into talent-driven storytelling, another way of making magic tangible, while customers online praised the tactile charm, comfort, and mission behind every Everland piece.
