Fenty Beauty, the globally acclaimed brand founded by Rihanna, officially relaunched across India in April 2025 via a major omnichannel partnership with Reliance Retail’s Tira beauty chain and Sephora India. This milestone marks a new era for inclusivity, access, and luxury beauty retail in what is now the world’s fourth-largest beauty and personal care market.
A Landmark Launch: 50 Stores, 16 Cities
Beginning August 7, 2025, Fenty Beauty and Fenty Skin products became available at more than 50 locations in over 16 major cities coast-to-coast, as well as online through Tira and Sephora’s official websites. The partnership was orchestrated with Asia-Pacific distributor Luxasia, ensuring product availability in both physical retail and e-commerce for the first time.
Rihanna expressed her excitement about expanding Fenty Beauty and Fenty Skin in India, saying it’s deeply meaningful to bring the brand closer to more people. She emphasized that her mission has always been to make everyone feel seen, celebrated, and confident in their own skin, and that this expansion marks just the beginning of that journey.
The Fenty Effect: Products, Shade Expansion, and Cultural Fit
Fenty Beauty’s signature collections—like the Soft’lit Foundation (with over 50 shades), Match Stix Contour Skinstick, and Gloss Bomb Stix—are now widely accessible to millions of Indian consumers. The Fenty Skin range offers the Hydra Vizor Invisible Moisturizer+ SPF 30, Fat Water Toner Serum, and Butta Drop Body Cream, further reinforcing the brand’s clean, vegan, high-performance for all positioning.
For shoppers, this relaunch resolves long-standing logistics: prior to April 2025, fans of the brand resorted to overseas shipping via cross-border stores like Nykaa, often facing steep markups or product unavailability. Now, with direct-from-brand supply and local fulfillment, the process is as smooth as for North American and European customers.
Inclusive Beauty for a Rapidly Growing Market
Fenty Beauty’s entry aligns with the Indian beauty and personal care market’s projected CAGR. The Indian launch is being hailed as a cultural moment—helping to redefine standards for diversity, formulation, and retail experience.
Events, Marketing, and Community Hype
The relaunch was supported by an extensive social-first campaign, teasers on Instagram and X, and in-store events across top metros, where local influencers, makeup artists, and celebrities joined early shoppers to try products, receive shade-matching consultations, and participate in Fenty Faces masterclasses.
What’s Next for Fenty Beauty India
With a robust foundation in both physical retail and digital access, the partnership between Fenty Beauty, Tira, and Sephora India sets the stage for new category launches, limited-edition exclusives, and far-reaching cultural impact through beauty. Market experts suggest that Fenty’s seamless launch may catalyze even more international brands to prioritize India in their global rollouts.
