Google is ushering in a new era for online shopping through a wave of groundbreaking AI-powered features, anchored by the introduction of its advanced Gemini model. This ambitious upgrade, rolling out across Search and the Gemini app in the United States, promises to transform how shoppers discover, compare, and even purchase products, delivering shoppers a smarter, more conversational, and drastically more hands-off experience.
Conversational Shopping Comes to Google
With the arrival of Gemini, Google’s AI Mode in Search lets shoppers describe what they want using natural, everyday language, just as they would to a friend. The search returns are intelligently organized with rich visuals, comprehensive details, shoppable images, prices, reviews, and real-time inventory, thanks to Google’s powerful Shopping Graph, which tracks over 50 billion product listings, updating 2 billion every hour.
For users making decisions between products, for example, searching “best moisturizers for sensitive skin,” the system generates dynamic comparison tables. These tables go beyond surface-level data, surfacing insights from customer reviews such as how the item feels or how well it works for specific needs.
Gemini Brings Shopping Directly Into Your Chat
Gemini doesn’t stop at Search. Now, shopping can start right inside the chat-driven experience of the Gemini app. U.S. users can brainstorm and discover gift ideas, receive shoppable product lists, browse comparison tables, and get access to the latest prices and store options, all within the app. This lets holiday shoppers move effortlessly from brainstorming gift ideas to finding the best place to buy, without ever leaving the conversational flow.
“Let Google Call” Introduces Agentic AI for Local Stock and Pricing
One of the most innovative new features is “Let Google Call.” When shoppers search for products “near me,” they’ll now see the option to have Google’s AI call nearby stores on their behalf. Powered by Duplex and optimized with Gemini, this AI agent checks inventory, asks about prices and in-store promotions, and summarizes all findings into a quick message or email. For time-sensitive gifts and essentials, or anyone simply hoping to avoid a phone call, this agentic service bridges the gap between digital browsing and real-world inventory.
Google’s AI Buys on Your Behalf
Taking automation even further, the new agentic checkout feature starts with price tracking. Users specify an item (with all the desired attributes like color, size, and budget) and, when the ideal price is hit, Google can now complete the purchase on eligible merchants’ websites using Google Pay. This process is always confirmed with the shopper before any transaction, delivering a frictionless experience for users eager to snatch the best deal before it sells out. Launch partners for agentic checkout include select U.S. merchants such as Wayfair, Chewy, Quince, and a range of Shopify retailers.
Security and Scale
All features are powered by the Shopping Graph and integrated into Google’s secure payments infrastructure. That means shoppers are always seeing fresh, accurate information and can shop with confidence, knowing their payment data is handled with the same rigor as any other Google purchase.
What’s Next?
Currently, these advances are rolling out to U.S. users, with a focus on categories such as toys, health and beauty, and electronics. More categories, features, and international markets are expected as merchant participation and user demand grow.
