Italian luxury brand Gucci and Chinese e-commerce giant JD have announced a digital partnership. This collaboration marks the first time that Gucci, a brand with a 102-year-old legacy of Italian craftsmanship, will be available to the JD.com community through an official digital flagship store.
The partnership is a testament to Gucci's commitment to digital innovation and its desire to cater to the evolving needs of the digital consumer. The new online store will offer users a full range of Gucci brand services within a secure digital ecosystem. Customers can browse through an extensive collection of timeless icons and new-season ready-to-wear, handbags, travel items, shoes, jewelry, watches, and accessories for both men and women. Additionally, customers will have special access to Gucci's online client advisor service before making their purchases.
Founded in Florence, Italy, in 1921, Gucci is a leading global luxury brand that is part of the Kering group, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear. On the other hand, JD.com, also known as Jingdong, is a technology and service enterprise with supply chain at its core. It is one of China's largest overall retailers and the premier online destination for luxury brands, serving nearly 600 million customers.
The launch of the Gucci flagship store on JD.com is a milestone in the partnership between the two companies. It underscores their shared commitment to digital innovation and their dedication to providing cutting-edge digital solutions tailored to the luxury industry. By leveraging JD.com's state-of-the-art supply chain capabilities and open ecosystem, Gucci aims to elevate shopping experiences tailored to the tastes of JD.com's customer base and further explore the unique digital landscape of China.
To celebrate the upcoming Chinese Valentine's Day on August 22, Gucci's official flagship store on JD.com will offer a selection of gifts that showcase the House's exquisite craftsmanship and romantic aesthetic. The collection will feature floral motifs symbolizing the blossoming of love and emotions, and a purse designed exclusively for JD.com customers. To enhance the moment, customers will also be able to share their heartfelt sentiments with personalized greeting E-cards to accompany their purchase.
