Pringles is turning up the romance and the crunch for the 2026 Big Game, debuting a salty meets sweet love story starring Sabrina Carpenter and a “snack of a soulmate” built entirely from crisps, Pringleleo.
A Love Story Built Crisp by Crisp
In the new “Pringleleo” spot, Sabrina Carpenter plays a glam, love weary star who decides to literally take matters into her own hands and build the man of her dreams out of Pringles. Inspired by the brand’s iconic mustachioed mascot Mr. P, she stacks chip after chip until her ideal boyfriend, Pringleleo, comes to life as her perfectly engineered soulmate.
The ad leans into the brand’s new “Once You Pop, The Pop Don’t Stop” platform, reframing it as a playful dating mantra as their romance unfolds through instant sparks, playful outings, and a fan frenzy public appearance. The campaign’s tagline for game day, “Once You Pop, The Love…
Don’t Stop,” pushes the idea that once the can opens, the fun and flirtation keep going right through the Big Game. Ninth Straight Big Game for Pringles This year marks Pringles’ ninth consecutive Big Game appearance, cementing the stackable snack as a consistent player in the high stakes ad lineup.
The brand’s 30 second spot is slated to air at the beginning of the third quarter, targeting the moment when snacking is in full swing, and viewers are ready for a fresh creative jolt.
Beyond the in game media buy, “Pringleleo” is the centerpiece of a fully integrated Once You Pop Big Game push spanning PR, digital, in store marketing, and a run of social teasers that gave fans an early taste of Sabrina Carpenter’s Big Game debut.
For those who want more than a quick fling with Pringleleo, a 60 second extended cut stretches out the romance into a fuller mini movie…
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