Gymshark, a sportswear retailer, has recently launched an exclusive premium athleisure range in collaboration with Selfridges, marking its first venture into wholesale partnerships. This new collection, known as the Everywear range, is designed to cater to both men and women, offering versatile pieces suitable for everyday wear in any setting.
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The range is available exclusively at Selfridges, both in-store and online, and will maintain its exclusivity until early to mid-April. The Everywear range signifies Gymshark’s entry into the premium athleisure market, expanding beyond its popular products like the Vital Seamless 2.0 Leggings.
Gymshark’s strategic move into premium offerings aligns with its reputation for producing high-quality, performance-driven apparel that resonates with its target audience. In addition to its product offerings, Gymshark engages with its community through social media, interactive challenges, and user-generated content, further solidifying its connection with fitness enthusiasts.
As Gymshark continues to innovate and expand its presence in the fitness apparel industry, collaborations with athletes and celebrities, such as the partnership with hijabi athletes and endorsements by figures like Lori Harvey, have played a role in breaking down fitness barriers and attracting a diverse customer base.
