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The Hermès Birkin Class Action Lawsuit Explained

The Birkin isn't sold.

The Hermès Birkin Class Action Lawsuit Explained
NewsRetail

The Hermès Birkin Class Action Lawsuit Explained

Credit: Hermès

The Birkin isn’t sold. It’s earned. That’s been Hermès‘ position for decades, and it’s exactly what’s now being challenged in court. A class action lawsuit is forcing one of fashion’s most powerful houses to defend something the luxury industry has long treated as strategy: the art of saying no. Here’s what the case means for how luxury brands sell, who they sell to, and whether exclusivity has a legal price tag.…

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