Karen Millen, the iconic British women’s fashion label under the Boohoo Group, made waves in 2025 by officially launching online retail in India through an ambitious new partnership with premium platform Coyu by Lyskraft. This move fuses classic U.K. elegance and premium tailoring with India’s fast-emerging digital fashion landscape, targeting millions of young, style-savvy consumers eager for global brands, affordable luxury, and on-demand wardrobe refreshes.
Strategic Rollout: 50 Stores and Robust Online Access
The India debut comes as part of a far-reaching global expansion for Karen Millen. Through its exclusive partnership with Lyskraft and Coyu, the brand’s collections are now available online, followed by an aggressive store rollout plan targeting many Coyu locations across major Indian cities in the coming years. This hybrid digital-physical play builds on Karen Millen’s successful market entries in the Middle East and signals a growing appetite for international luxury across urban India.
Mark Barraclough, COO at Karen Millen, said: “After the huge success we’ve seen in the Middle East with our wholesale partner Voga Closet, we are looking forward to working with Lyskraft. This serves as a great opportunity for the brand to have a physical presence and test a new market. This is another milestone for Karen Millen as part of our global expansion, and we’re excited to see the results.”
Market Opportunity: Why India, Why Now?
India’s fashion market is currently valued, with rapid growth driven by the country’s expanding middle class, digital infrastructure, and exploding demand for Western brands. As brands like ASOS and Boohoo scale up in India, Karen Millen brings a more premium, classic touch: sharp tailoring, special-occasion wear, desk-to-dinner dresses, and sophisticated, versatile staples.
The brand’s physical expansion, built on a marketplace-led model, reflects Lyskraft’s focus on offering Indian consumers timeless style and elegance from iconic global names.
Digital Launch Details: Wider Assortment Than Ever
Indian shoppers can now browse and buy the entire Karen Millen collection—including best-selling dresses, outerwear, suiting, and signature workwear—directly via Coyu by Lyskraft’s website. The launch also includes exclusive online drops, limited-edition collaborations, and a direct shop global, pay local checkout experience.
Meanwhile, the in-store rollout sets Karen Millen up for in-person events, styling consultations, and new community-driven retail at scale. “With this exclusive partnership, Lyskraft is taking a big step towards bringing our discriminating Indian clientele closer to intriguing new international fashion labels,” Gupta said.
Brand Heritage and Global Accolades
Founded in 1981 by designer Karen Millen OBE and recognized by style icons from Emily Blunt to the Princess of Wales, the brand has always emphasized quality, tailoring, and timeless sophistication. Now part of the Boohoo Group stable, Karen Millen continues to thrive via digital platforms and successful partnerships with top retailers in the Middle East, North America, and Europe.
CEO and Industry Voices
India presents a great opportunity for the brand to have a physical presence and test a new market. This is another milestone for Karen Millen as part of our global expansion, and we’re excited to see the results.
Outlook: New Roots for British Glamour
As Karen Millen plants its digital and physical flag in India, Indian shoppers will gain seamless access to:
- E-commerce with a full product range and seasonal drops
- Premium in-store edits across planned Coyu stores
- Style workshops, influencer collaborations, and personal shopper services
- Easy returns, local support, and global delivery reliability
If the launch’s momentum continues, the brand could pave the way for further Boohoo labels to enter India, thereby deepening its ties with a growing cohort of Indian fashion enthusiasts.
