This report analyzes the Brand Finance Luxury & Premium 2025 ranking of the Top 10 most valuable luxury brands, revealing USD 217.9 billion in total brand value dominated by High-Performance Automotive and French Fashion houses.
While Porsche holds the top position, the greatest market momentum is in Apparel, led by Chanel’s 45% value surge. The market is evolving from pure product sales toward blended product-experience models, with Brand Strength (exemplified by Dior) serving as a key predictor of future growth. Retail strategies must prioritize brand equity, geographic consolidation, and balanced portfolios across high-ticket and aspirational segments amid predicted sector slowdown.
Brand Finance Luxury & Premium 2025 ranking
|
Rank
|
Brand
|
Country
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2025 Brand Value (USD bn)
|
Sector
|
|
1
|
Porsche
|
Germany
|
41.1
|
Automotive
|
|
2
|
Chanel
|
France
|
37.9
|
Apparel
|
|
3
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Louis Vuitton
|
France
|
32.9
|
Apparel
|
|
4
|
Hermès
|
France
|
19.9
|
Apparel
|
|
5
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Rolex
|
Switzerland
|
18.8
|
Watches
|
|
6
|
Dior
|
France
|
17.3
|
Apparel
|
|
7
|
Cartier
|
France
|
15.7
|
Jewellery
|
|
8
|
Ferrari
|
Italy
|
14.4
|
Automotive
|
|
9
|
Gucci
|
Italy
|
11.4
|
Apparel
|
|
10
|
Guerlain
|
France
|
7.7
|
Cosmetics
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Key RB Insights
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1. French Brands Dominate Global Luxury Value
France controls 60% of the top 10 luxury brand value with 6 brands, driven by powerhouse conglomerates LVMH and Kering. This concentration gives French brands strategic advantages in talent acquisition, prime retail locations, and supply chain control that competitors must match through aggressive heritage investment and vertical integration.
2. Brand Strength Predicts Future Growth Better Than Current Value
While Porsche leads in brand value, Dior has the strongest Brand Strength Index (93.5/100) and Chanel shows the fastest growth at 45%. This reveals that BSI—measuring marketing investment, stakeholder equity, and business performance—is a more powerful predictor of future value than current rankings. Retailers should prioritize long-term brand equity building over short-term revenue.
3. Luxury Operates on Two Distinct Revenue Models
High-ticket segments (Automotive, Watches) thrive on exclusivity, scarcity, and experience-driven pricing, while aspirational segments (Apparel, Cosmetics) drive volume through frequent product launches and accessible entry points. Successful luxury retail requires a hybrid strategy: maintaining premium positioning in exclusive categories while leveraging brand equity for high-margin, high-frequency sales in aspirational tiers.
Top 10 Most Valuable Luxury Brands 2025
Porsche remains the world’s most valuable luxury and premium brand for the eighth consecutive year, with an estimated brand value of about $41.1 billion despite a 5% drop linked to softer demand in China and Europe.
Chanel
Chanel has emerged as the fastest growing top tier luxury brand; it’s a brand value at around $37.9 billion in 2025, up more than 45% year on year and pushing it to second place globally, ahead of Louis Vuitton. In parallel, Kantar BrandZ 2024 values Chanel at about $60.15 billion, reflecting its outsized pricing power and desirability across fashion, beauty, and fragrance.
Louis Vuitton
Louis Vuitton remains the world’s most valuable pure fashion luxury label in many rankings, its a brand value of about $129.8 billion, up 4% year on year. Louis Vuitton ranks third overall among luxury and premium brands, with a brand value of roughly $32.9 billion, up about 2.1%.
Strategically, Louis Vuitton demonstrates how a label can maintain high double digit margins while operating thousands of doors globally by tightly controlling markdowns, anchoring on icons (bags, trunks, leather goods), and using collaborations to spike demand without diluting brand codes.
Hermès
Hermès, with a brand value of about $19.9 billion, is valued at roughly $93.68 billion after a 23% jump. Its growth is driven by extreme product control, especially in leather goods, and steady expansion in the United States and China.
Hermès illustrates that making products function as financial assets (bags and silk that often hold or rise in value) can enhance brand strength and reduce price sensitivity. Retailers seeking to emulate this should prioritize craftsmanship narratives, limited distribution, and robust after sales services to support resale and long term ownership.
Rolex
Rolex’s brand value is at about $9.10 billion, a new record driven by roughly 15% year on year growth; Rolex is in the top five most valuable luxury brands worldwide. The brand’s retail network remains highly selective, with long waitlists and very limited direct e commerce.
For strategic insight, Rolex shows how scarcity plus robust grey and resale markets can actually bolster primary demand, as customers view watches as both emotional purchases and stores of value. Retailers looking to build similar desirability should focus on a small number of evergreen references and lean into certified pre owned or authorized resale channels.
Dior
Dior is named the world’s “strongest” luxury brand, with a brand value of around $17.3 billion and rising. Dior is at roughly $11.98 billion, and highlights the maison’s balance between haute couture prestige and more accessible categories like fragrance, beauty, and small leather goods.
The strategic lesson is how Dior uses a laddered portfolio: high visibility couture and runway collections lift brand heat, while entry categories like lipstick and fragrance convert mass aspirants into paying customers at scale.
Cartier
Cartier’s brand value is around $10.51 billion. It sits at the 8th spot of most valuable luxury and premium brands, with an estimated $15.7 billion in brand value. The maison has successfully repositioned from purely formal high jewellery to a “modern love brand” through lines like Love, Juste un Clou, and Trinity.
Strategically, Cartier demonstrates the power of emotional storytelling, love, commitment, self reward, to drive repeat purchasing in categories with long replacement cycles. The brand’s gender fluid styling and omnichannel service, from in store engraving to online appointment booking, deepen loyalty beyond the first purchase.
Ferrari
Ferrari is in the top 10 with an estimated brand value of about $14.4 billion, reflecting its unique status as both a high performance carmaker and a lifestyle icon. Interbrand 2024 notes Ferrari as one of the fastest growing luxury names by brand value, driven by limited series models and an expanding lifestyle offering, including fashion and hospitality.
Ferrari is a blueprint in brand stretching without over licensing: selective apparel, experiences, and club memberships expand reach while the core automotive product remains extremely scarce. Luxury brands considering adjacent categories should emulate this careful, experience led diversification.
Gucci
Gucci’s value is at around $11.98 billion in brand value rankings, though it is the only top 10 brand in that list to post a decline (about 9% versus 2023), showing a steeper drop of 23.6%, bringing its brand value to roughly $11.4 billion and pushing it down to ninth place.
This reset reflects creative transition and a partial pullback from logo heavy maximalism. For retailers, Gucci is a case study in the risks of over exposure and heavy markdowns, and the opportunity to use new creative directions, tighter distribution, and more disciplined outlet management to rebuild brand equity.
Guerlain
Guerlain, part of LVMH, with an estimated brand value of about $7.7 billion, posted roughly 23% growth year on year. The brand’s rise is powered by high end fragrance, skincare, and exclusives like L’Art & La Matière, supported by immersive boutiques and strong travel retail performance.
For strategic insight, Guerlain proves that beauty houses can now compete head to head with fashion megabrands in brand value if they lean into ultra premium segments, refillable packaging, and storytelling around heritage and sustainability.
4. Conclusion
Appendix: Data Visualizations
Figure 1: Top 10 Luxury Brands by Value (2025)
Figure 2: Brand Value Share by Country
