BusinessStrategy

Marquee Brands Eyes Roberto Cavalli as DAMAC Weighs Selling Its Fashion Stake

Roberto Cavalli may be heading into new ownership talks again, with reports that American Marquee Brands has emerged as the frontrunner to take a stake in the Italian luxury house currently controlled by Dubai’s DAMAC Group.

Published: Mar 17, 2026 6:40 PM

By Jeanel Alvarado

BusinessStrategy

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Marquee Brands Eyes Roberto Cavalli as DAMAC Weighs Selling Its Fashion Stake

Credit: Roberto Cavalli

Roberto Cavalli may be heading into new ownership talks again, with reports that American Marquee Brands has emerged as the frontrunner to take a stake in the Italian luxury house currently controlled by Dubai’s DAMAC Group. While no deal has been finalised, the potential transaction would add a high profile European fashion name to American Marquee Brands’ portfolio and mark the latest chapter in Roberto Cavalli’s long running restructuring story.

Marquee Brands moves into pole position American Marquee Brands is in the first position to take control of Roberto Cavalli, although negotiations are ongoing and the structure of any deal is not yet confirmed.

Italian industry coverage cited by CPP Luxury suggests that one scenario under discussion would see American Marquee Brands acquire a minority stake rather than full control, leaving DAMAC Group with a significant interest, especially in real estate linked ventures.

The talks come after months of strategic reflection, with Roberto Cavalli exploring strategic alliances and potential external partners to support growth.

Sources said that the brand’s recognisable name, global awareness and lifestyle potential, spanning fashion, accessories and brand extensions, make it attractive to brand management players like American Marquee Brands that specialise in licensing and expansion…

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