Kiko Kostadinov has officially opened his first flagship store in the United States, located in the vibrant Melrose Hill gallery district of Los Angeles. The store, which spans 1,500 square feet, is designed by American artist Ryan Trecartin and invites customers to experience the space as it is being constructed. This marks a significant milestone for the London-based brand, which aims to strengthen its presence in the American market.
View this post on Instagram
RB Insights
- Kiko Kostadinov's first US store opened on November 22 in Los Angeles.
- The store is near prominent art galleries and restaurants in the Melrose Hill gallery district.
- Designed by Ryan Trecartin, the store features unique elements reminiscent of suburban Americana.
- The brand has seen significant growth in 2024, with a focus on both menswear and womenswear.
- The Los Angeles location aims to leverage connections in the entertainment industry.
A Unique Store Design
The new store is not just a retail space but an artistic installation. Designed by Trecartin, the interior includes:
- Bleacher seating
- Pool equipment
- Lawn chairs
- King-sized beds
- Charcoal roofing shingles
These elements evoke a sense of suburban Americana, creating a unique shopping experience that reflects the brand's identity.
Strategic Location Choice
Kostadinov chose the Melrose Hill area for its proximity to:
- Blue-chip art galleries like David Zwirner
- Emerging restaurants contributing to a culinary boom
- The entertainment industry provides opportunities to dress celebrities for events
This strategic location is expected to attract a diverse clientele, including art enthusiasts and fashion-forward individuals.
Growth and Expansion Plans
The opening of the Los Angeles store is part of Kostadinov's broader strategy to expand the brand's physical presence. Key points include:
- Diversified Income Streams: The brand has grown to around 30 employees and has a mix of wholesale, e-commerce, and consulting collaborations.
- Womenswear Success: The womenswear line, launched in 2018, is now on par with menswear, showcasing the brand's versatility.
- Physical Retail Focus: Kostadinov emphasizes the importance of building long-term relationships with retailers, opting for partnerships that align with the brand's vision.
Looking Ahead
As Kiko Kostadinov grows, the Los Angeles flagship store is expected to play a crucial role in brand building. Kostadinov expressed optimism about the potential for the store to foster connections and expand the brand's language in the fashion industry.
