After a multi-year hiatus, LifeVantage has formally re-entered the Canadian market as of late 2025, launching a new product surge, enhanced consultant campaigns, and the Activate 2025 business model to reinvigorate its North American footprint. This relaunch marks a pivotal moment for the company, whose global vision now puts Canadian entrepreneurs and customers at the forefront of its innovation pipeline.
Reinventing LV360 and Evolve Compensation
Central to LifeVantage’s Canadian relaunch is the Evolve Compensation Plan and LV360 system (in effect since February 2025 for Canada, Mexico, and Europe), empowering consultants with multiple income streams tied to business building and product sales initiatives. Steve Fife, President and CEO, stated, “That transformation has proven invaluable for our independent Consultants, equipping them for the world we live in today. As we enter this next phase, we’re proud to bring this transformation to more international markets and empower Consultants with the tools to help their businesses thrive.” The revamped compensation structure includes early income bonuses, leadership incentives, and strategic training programs—highlighted in the Activate 2025 events across North America.
Wellness Innovation—Flagship and Trending Products
At the heart of the expansion is LifeVantage’s science-backed portfolio, including:
- Protandim Nrf2 Synergizer: An antioxidant activator supported by 30+ studies.
- MindBody GLP-1 System (MB System): Launching in Canada in late 2025, this product is designed to activate the body’s own GLP-1 production, supporting metabolic balance, gut health, weight management, and long-term vitality. Consumers worldwide are seeking sustainable health solutions that go beyond short-term, unsustainable weight management, and the MB System aims to unlock healthy longevity and vitality.
- PhysIQ Fat Burn, High Speed Health Stack, and TrueScience Liquid Collagen: Targeted solutions for energy, aging, and daily wellbeing.
- Complete lines for pets (Petandim®), immune health (ProBio, Omega+), and cognitive function (Axio® nootropics).
Products are available both for consultants and direct-to-consumer through the revitalized LifeVantage Canada site, with monthly subscriptions fueling recurring growth.
Growth, Community, and Financial Impact
LifeVantage closed FY25, and 70% of revenue was subscription-driven—a sign of the company’s sticky product adoption and business loyalty. Canada is identified as an anchor market for international momentum, thanks in part to its thriving direct selling culture and entrepreneurial, wellness-minded demographic.
The Summer in the Fast Lane quarterly campaign, launched at the Activate 2025 summit, brought exclusive incentives including trips, training, and product bundles for Canadian consultants. “We were inspired by our consultants’ seeing the most business success – their energy, their ideas, and the way they support one another to create a sense of connection that uniquely differentiates our model. With this new quarterly cadence, we will foster business growth through shorter, more focused sales sprints, while also strengthening the community that fuels it. When people feel supported and connected, real growth happens – as evidenced by the excitement surrounding Activate 2025.” said Fife.
Scientific Vision and Market Differentiation
Vice President of Research & Development Lisa Barnes emphasized the MB System’s uniqueness:. “From gut and digestive benefits, heart and cardiovascular benefits, and the health of other critical organs like the kidneys and liver, GLP-1 is a hormone essential for our longevity and vitality. We are so proud of this product and the clinically shown efficacy in activating the body’s own production of the hormone.”
LifeVantage’s nutrigenomics focus—using nutrition to unlock genetic health potential—remains its branding core. The Canadian launch includes marketing, education, digital tools, and a push for customer testimonials and community engagement.
Forward Strategy and Next Steps
The Canadian relaunch is coupled with global moves: expansion of LoveBiome (microbiome wellness), new pet health offerings, and continued international rollouts in Asia and Europe throughout 2026. Consultants are equipped with new digital dashboards, training modules, and social support for in-person and online engagement. LifeVantage is betting its transformative, science-forward story will find strong, recurring revenue and new leadership voices across Canada, driven by innovation and shared success.
