Loewe has officially opened the doors to its second Casa Loewe in Paris, situated at 396 Rue Saint Honoré, one of the French capital’s most prestigious luxury streets. The new space arrives at a pivotal moment for the Spanish house, coinciding with the debut of new creative directors Jack McCollough and Lazaro Hernandez, whose first joint women’s and men’s collections are now on display within its walls.
A Space Built Around Craft and Discovery
Spanning 405 square meters across two floors, Casa Loewe St. Honoré is conceived not as a traditional retail store but as a deeply immersive environment where art, craft, and fashion converge. The interior is defined by a rich material landscape of concrete marmorino, brass, marble, and custom hand-glazed ceramics in shades of silver, aubergine, and green. Artisanal wool carpets and bespoke furniture pieces complete the sensory experience throughout the space.
At the center of the store, a sculptural staircase and a transparent glass lift allow natural light from large windows to move freely between the two levels, creating an open, gallery-like atmosphere. Artworks and design objects are placed throughout, sitting alongside curated womenswear and menswear collections to form what Loewe describes as a richly layered universe shaped by curiosity and encounter.
A New Creative Chapter on Display
The opening also serves as a showcase for the debut collection by Jack McCollough and Lazaro Hernandez, the American duo who took over as creative directors following Jonathan Anderson’s departure. The pair first debuted with the Loewe spring/summer 2026 collection in October 2025 and recently presented their second womenswear collection and first menswear collection at Paris Fashion Week in March 2026.
Casa Loewe St. Honoré gives that new creative vision a permanent physical home in Paris, pairing the house’s design direction with the craftsmanship and material sensitivity that have long defined the brand’s retail identity.
Paris Becomes a Dual Flagship City
With this opening, Paris now hosts two Casa Loewe locations. The brand’s first Parisian casa continues to operate at 384-386 Rue Saint Honoré, while the new address at 396 offers a complementary but distinct experience within the same iconic street. The decision to double down on Paris reflects Loewe‘s broader strategy of deepening its presence in top luxury markets with highly curated flagship environments rather than expanding through volume.
For luxury retail, the Casa Loewe model remains one of the more compelling formats in the sector: stores that blur the boundary between boutique, gallery, and cultural space, where the act of shopping is secondary to the experience of being inside the brand’s world.
