Superdry Plans 21 New Stores Across the UK and Europe as Its Retail Comeback Gathers Pace

Superdry is pushing ahead with an ambitious store expansion strategy, planning to open 21 new locations across the UK and Europe in 2026. Speaking to Drapers, CEO Julian Dunkerton confirmed that 15 of those will be in the UK, while the remaining 6 will expand the brand’s presence across mainland Europe.

The move marks a significant shift in momentum for a brand that spent much of the past two years rationalizing its estate, closing underperforming stores, and renegotiating rents as part of a sweeping restructuring plan approved in June 2024.

Europe’s New Flagship Markets

Among the confirmed new European locations are Berlin, Germany, and Utrecht, the Netherlands, both expected to open during the summer of 2026.

Those markets were already on Dunkerton’s radar. In November 2025, he named Belgium, France, Germany, and the Netherlands as the primary targets for European expansion, telling FashionUnited the brand would move once the right…