Luxury French fashion house Mugler is making headlines with its highly anticipated return to the beauty world, marking the end of a 15-year hiatus. In a move that reverberates across both the fashion and beauty industries, Mugler has teamed up with L’Oréal Paris to launch an exclusive new line of colour cosmetics. Their collaboration—an extraordinary blend of Mugler’s bold aesthetics with L’Oréal’s beauty expertise—not only revives Mugler’s makeup presence after the discontinuation of its line in 2010 but also responds to global shifts in beauty trends.
Mugler’s Beauty Comeback
After more than a decade away, Mugler’s venture back into cosmetics signals a strategic reawakening, fueled by the combined creative might of two L’Oréal Group-owned powerhouses. The new limited-edition line features a dynamic ensemble of makeup products: a cushion foundation available in 10 shades, a felt liner, mascara, lipsticks infused with hyaluronic acid, radiance sticks, and eyeshadow palettes. Mugler’s re-entry into beauty is not just a nostalgic nod, but a reinvention tailor-made for today’s beauty consumer
Global Influences and ‘Skinification’ Trends
The collaborative collection takes significant inspiration from the world’s evolving beauty landscape. Cushion compacts—long a staple of Asian beauty routines—feature prominently, while the ‘skinification’ of make-up sees skincare ingredients like hyaluronic acid integrated into lipstick formulas. This skin-focused shift achieves the dual goals of cosmetic performance and skin health, reflecting consumer demand for hybrid products that blur the lines between makeup and skincare.
Collection Details, Pricing, and Availability
Beauty aficionados from the US, China, Africa, Europe, and Latin America will have access to the new Mugler x L’Oréal Paris collection. The collaboration is characterized by both versatility and affordability, with prices ranging from £12.99 to £20.99 for the different products—a move that positions the line as accessible luxury. Whether for everyday looks or high glamour moments, this collection is designed to suit a wide spectrum of skin tones and preferences.
Creative Campaign: Fashion Meets Film
Celebrating the launch, Mugler and L’Oréal Paris have unveiled a visually vibrant campaign film fronted by none other than Kendall Jenner, L’Oréal Paris’ Global Ambassador. Directed by Colin Solal Cardo, the film draws viewers into a world forged at the intersection of fashion, beauty, and cinematic artistry. Accompanied by music from Lukas Heerich and photography by Txema Yeste, the campaign elevates the collection into an immersive experience.
Behind the scenes, L’Oréal Paris Global Make-Up Artist Harold James lent his creative direction to the campaign shoot, crafting four distinct make-up looks inspired by Mugler ensembles worn by Jenner. These looks, along with additional creations for Mugler’s website, paint a vivid picture of the collaboration’s scope and aesthetic diversity. In addition, celebrity make-up artist Mary Phillips—fresh off the launch of her own brand, m.ph beauty—brought her expertise to Jenner’s signature glam, adding further cachet to the release.
Mugler’s Place in L’Oréal’s High-Fashion Legacy
The collaboration between Mugler and L’Oréal Paris is part of a larger strategy that has seen L’Oréal Paris establish a robust series of partnerships with prestigious high-fashion labels, including Balmain (2017), Isabel Marant (2018), Karl Lagerfeld (2019), and Elie Saab (2021). These collaborations not only bring runway artistry to beauty shelves but also help to democratize designer looks for a global audience.
Regarding the L’Oréal Paris collaboration, Mugler Managing Director Adrian Corsin added, “There are many similar values between Mugler and L’Oréal Paris: femininity, empowerment, diversity, transformation.”
Expanding the Beauty Universe
Mugler’s beauty comeback is emblematic of a wider movement among luxury fashion houses to expand their beauty offerings. Just as Louis Vuitton recently launched its own make-up line, Mugler’s partnership with L’Oréal Paris reflects a redefinition of brand boundaries, where fashion and beauty merge to create new realms of self-expression and consumer engagement.
