LTK Unveils the Most Loved Products (2025 Trend Report)

In an exciting reveal, LTK, the pioneer in creator commerce, announced its sixth annual Most Loved Awards, highlighting the top trending products at the end of 2024. With LTK Creators generating over $5 billion in sales and catering to a community of over 40 million consumers, these awards showcase the products that dominated the marketplace and influenced shoppers nationwide. From fashion to home accessories, here are the 2025 Most Loved Products across various categories celebrated by LTK Creators and shoppers.

Most Loved Shopper Favorites

• Abercrombie & Fitch - Emerson Midi Dress: A timeless staple embraced for its effortless elegance and versatility.
• Aritzia - Effortless Pant: A go-to for everyday wear, blending comfort and chic style.
• Nordstrom - Westman Atelier Baby Cheeks Blush Stick: Favored for its natural finish and ease of application.
• Summer Fridays - Dream Lip Oil: Renowned for its nourishing qualities and a hint of shine.

Most Loved Trending Items

• Nike - Low Dunks: Celebrated by sneakerheads for their style and comfort.
• Sephora - Rare Beauty Soft Pinch Liquid Blush: A radiant, long-lasting glow that won over beauty enthusiasts.
• Tecovas - The Annie: Western-inspired boots combining tradition with contemporary flair.

Most Loved: Ones to Watch

• The Bar - Varsity Sweatshirt: A nod to casual, sporty fashion.
• La Ligne - Marin Sweater: Known for its classic stripes and timeless elegance.
• Maya Brenner - Letter Necklace: Personalized and stylish, making waves for its customizability.

Most Loved Fashion

• WeWoreWhat - Cropped Moto Jacket: A standout piece adding edge to any outfit.
• Gap - High Rise Boyfriend Joggers: Balancing style and comfort for lounging or casual outings.
• Dôen - Sebastiane Tiered Maxi Skirt: A romantic design fashion-forward individuals love.

Most Loved Beauty & Personal Care

• DIBS Beauty - Desert Island Duo: Multifunctional products for on-the-go beauty needs.
• Ulta - Maybelline Lifter Gloss: Delivering shine and hydration.
• e.l.f - Halo Glow Liquid Filter: Known for its flawless, dewy finish.

Most Loved Shoes

• Steve Madden - Bigmona Natural Raffia: A distinctive, textured look ideal for summer.
• New Balance - 9060 Sneakers: Combining retro styles with modern comfort.
• Madewell - The Greta Ballet Flat: A classic design and comfort mix.

Most Loved Jeans

• Levis - Baggy Dad Jeans: A relaxed, fashionable, and functional fit.
• Veronica Beard - Carson Kick-Flare Jean: Loved for its flattering silhouette.
• Free People - We The Free Good Luck Barrel Jeans: Unique and stylish design.

Most Loved Active (New Category)

• Lululemon - Scuba Oversized Funnel-Neck Half Zip: Perfect for workouts or casual lounging.
• Alo Yoga - Accolade Pant: Comfortable and stylish for active lifestyles.

Most Loved Furniture (New Category)

• Target - Berea Slouchy Lounge Chair: Popular for its comfort and contemporary design.
• Birch Lane (A Wayfair Brand) - Henn Wood Console Table: Celebrated for its rustic charm.
• The Home Depot - Sinita Weathered Tan Vanity: An elegant addition to any space.

Most Loved Home Accessories (New Category)

• Anthropologie - Icon Glasses: Known for their unique, artistic designs.
• Pottery Barn - Terracotta Vases: Adding a tasteful earthy aesthetic to homes.

Most Loved Technology (New Category)

• Best Buy - Oura Ring: A smart ring keeps users connected and health-conscious.

Most Loved Food

• Thrive Market: Loved for its commitment to healthy, organic options.
• Poppi: Prebiotic sodas offering both taste and health benefits.
• Chomps: Delicious and nutritious snacks.

Most Loved Recipes (New Category)

• Eggbites: A quick, nutritious, and tasty snack.
• Party Animal Snack Mix: Perfect for any gathering.
• Marry Me Chicken: A recipe so good, it’s bound to win hearts.

The LTK Most Loved Awards highlight the year's top products and reflect the growing influence of creator-driven commerce. With LTK Creators driving billions in sales, these awards underscore the power of authentic recommendations in shaping consumer trends.

For more details on the 2025 Most Loved Awards, visit LTK’s official website or follow @shopLTKon Instagram.