Lanvin Group Accelerates Strategic Overhaul in a Tough Luxury Market

2025 Topline: Revenue Down but Trends Improving in H2 Excluding the recently carved out Caruso business, Lanvin Group’s preliminary unaudited revenues from continuing operations came in at €240.5 million, versus €291.9 million in 2024, an overall decline of roughly 18% on a reported currency basis.

Management notes that revenue trends improved in the second half of 2025 compared to the first, reflecting early benefits from cost discipline, assortment work, and retail optimization across brands.​ By brand, Lanvin generated €57.6 million (down 30%), Wolford €75.6 million (down 14%), St.

John €78.2 million (down just 1%), and Sergio Rossi €29.5 million (down 30%). Direct to consumer and eommerce remained the largest channel at €164.0 million (down 18%), while wholesale revenues declined 15% to €66.7 million. Brand by Brand: Resilience at St. John, Reset at Lanvin, and Sergio Rossi Among the maisons, St.

John stood out as the relative bright spot. The American luxury knitwear brand delivered 8% revenue growth in North America in local currency, supported by its long standing client base and a clear focus on its home market, even though reported global revenue was marginally lower…