Korean Skincare Brand JiYu Expands its U.S. Presence with $6.5M Growth Funding

JiYu’s funding round and US growth goals The new $6.5 million growth round will support JiYu’s acceleration in the U.S. market, including clinical research, product pipeline expansion and deeper investment in its e‑commerce channels.

With revenue tracking toward more than $70 million in 2026, the brand is quickly moving from breakout social commerce name to a serious revenue contender in premium K beauty.​ “This investment validates the demand for science-backed Korean skincare in the U.S. market.

Our focus is building a brand rooted in clinical evidence and ingredient transparency — one that earns consumer trust with every product we launch,” said Jen, Co-Founder, JiYu.

The funding will also help the company scale operations between its Aspen, Colorado headquarters and Seoul office, strengthening its Korea first development and U.S…