Korean skincare brand JiYu has raised $6.5 million in growth funding to supercharge its United States expansion, while projecting more than $70 million in annual revenue in 2026. With active operations in Seoul and the United States, JiYu is positioning itself as one of the most talked about K‑beauty players on Amazon and TikTok Shop, built around a science first approach to Korean skincare.
JiYu’s funding round and US growth goals
The new $6.5 million growth round will support JiYu’s acceleration in the U.S. market, including clinical research, product pipeline expansion and deeper investment in its e‑commerce channels. With revenue tracking toward more than $70 million in 2026, the brand is quickly moving from breakout social commerce name to a serious revenue contender in premium K beauty.
“This investment validates the demand for science-backed Korean skincare in the U.S. market. Our focus is building a brand rooted in clinical evidence…
and ingredient transparency — one that earns consumer trust with every product we launch,” said Jen, Co-Founder, JiYu. The funding will also help the company scale operations between its Aspen, Colorado headquarters and Seoul office, strengthening its Korea first development and U.S.
based commercial model. Rooted in Korea, built for the world JiYu maintains an R&D and product development hub in Seoul, working directly within South Korea’s advanced beauty manufacturing ecosystem.
All formulations are developed, tested, and produced in South Korea in partnership with multiple leading manufacturers whose client lists include some of the world’s most prestigious beauty brands. This structure gives JiYu access to rare, highly active ingredients, proprietary delivery systems, and rigorous manufacturing standards that many Western brands cannot easily tap into.
The brand describes this as a core structural advantage: a Korea first science and supply chain backbone paired with a United States based commercial team that understands Western consumer behavior. Hero products powered by Korean skincare science At the center of the lineup are JiYu’s Renewal & Rejuvenation Toner Pads,…
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