Korean Skincare Brand JiYu Expands its U.S. Presence with $6.5M Growth Funding

and ingredient transparency — one that earns consumer trust with every product we launch,” said Jen, Co-Founder, JiYu. The funding will also help the company scale operations between its Aspen, Colorado headquarters and Seoul office, strengthening its Korea first development and U.S.

based commercial model.​ Rooted in Korea, built for the world JiYu maintains an R&D and product development hub in Seoul, working directly within South Korea’s advanced beauty manufacturing ecosystem.

All formulations are developed, tested, and produced in South Korea in partnership with multiple leading manufacturers whose client lists include some of the world’s most prestigious beauty brands.​ This structure gives JiYu access to rare, highly active ingredients, proprietary delivery systems, and rigorous manufacturing standards that many Western brands cannot easily tap into.

The brand describes this as a core structural advantage: a Korea first science and supply chain backbone paired with a United States based commercial team that understands Western consumer behavior.​ Hero products powered by Korean skincare science At the center of the lineup are JiYu’s Renewal & Rejuvenation Toner Pads,…