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Maguire Expands Footprint in the U.S. with New Store Opening in Brooklyn

Maguire has officially opened its second boutique store in New York at 190 Berry St, marking a significant step in the Canadian direct-to-consumer shoe brand's United States expansion strategy.

Published: Nov 22, 2024 11:21 AM Updated: Jun 8, 2026 1:49 AM

By Jeanel Alvarado

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Maguire Expands Footprint in the U.S. with New Store Opening in Brooklyn

Credit: Maguire Shoes

Maguire has officially opened its second boutique store in New York at 190 Berry St, marking a significant step in the Canadian direct-to-consumer shoe brand’s United States expansion strategy. The new 500-square-foot boutique, located in the trendy Williamsburg area of Brooklyn, is set to open in December, joining a host of international luxury brands establishing a presence in this vibrant neighborhood.

RB Insights Maguire‘s new store is in Williamsburg, Brooklyn, a region experiencing solid online demand. The boutique is designed by Perron Design and spans 500 square feet. The brand has seen a remarkable growth rate of 35% in the U.S., compared to 10% in Canada.

The brand focuses on quality fashion shoes, founded in Montreal in 2017 by sisters Myriam and Romy Belzile-Maguire. Maguire’s decision to open a store in Brooklyn is strategic, as the area has shown the highest demand for its products online.

The brand’s approach to selecting retail locations is heavily influenced by its online sales performance, ensuring that each new store is positioned to meet consumer demand effectively.

View this post on Instagram A post shared by Maguire (@maguireshoes) The sisters behind Maguire, Myriam and Romy Belzile-Maguire, launched the brand with a vision to provide high-quality fashion footwear directly to consumers…

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