Maguire has officially opened its second boutique store in New York at 190 Berry St, marking a significant step in the Canadian direct-to-consumer shoe brand's United States expansion strategy. The new 500-square-foot boutique, located in the trendy Williamsburg area of Brooklyn, is set to open in December, joining a host of international luxury brands establishing a presence in this vibrant neighborhood.
RB Insights
- Maguire's new store is in Williamsburg, Brooklyn, a region experiencing solid online demand.
- The boutique is designed by Perron Design and spans 500 square feet.
- The brand has seen a remarkable growth rate of 35% in the U.S., compared to 10% in Canada.
- The brand focuses on quality fashion shoes, founded in Montreal in 2017 by sisters Myriam and Romy Belzile-Maguire.
Maguire's decision to open a store in Brooklyn is strategic, as the area has shown the highest demand for its products online. The brand's approach to selecting retail locations is heavily influenced by its online sales performance, ensuring that each new store is positioned to meet consumer demand effectively.
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The sisters behind Maguire, Myriam and Romy Belzile-Maguire, launched the brand with a vision to provide high-quality fashion footwear directly to consumers. By working closely with manufacturers, primarily in Europe, Maguire ensures that its shoes and accessories meet the highest standards of quality and style.
In the past year, Maguire has sold an impressive 31,000 pairs of shoes, with 28% of those sales occurring in the U.S. This statistic highlights the brand's growing popularity in the American market, which is outpacing its growth in Canada. The decision to expand into the U.S. aligns with the brand's overall strategy to increase its market presence and cater to a broader audience.
Future Expansion Plans
Maguire's expansion in the U.S. is not just limited to Brooklyn. The brand has ambitious plans to open more locations nationwide, capitalizing on increasing product demand. The new boutique in Williamsburg is expected to serve as a launchpad for further growth, allowing the brand to connect with customers in person and enhance its direct-to-consumer model.
As Maguire grows, it remains committed to its core values of quality and accessibility. The brand's focus on direct relationships with consumers and manufacturers allows it to maintain competitive pricing while delivering exceptional products.
