Swedish children's wear brand Mini Rodini and American denim giant Wrangler® have announced the launch of a limited-edition capsule collection for kids. The capsule collection is a harmonious blend of Wrangler's classic styles and Mini Rodini's signature Peace Dove print, all made from 100% GOTS-certified cotton. The collection offers a range of denim and jersey style garments, including jackets, vests, jeans, sweater sets, tees, dresses, baby onesies, and underwear. Each piece prominently features Wrangler’s iconic ‘W’ stitching, adding a touch of authenticity to the collection.
Mini Rodini, founded by Cassandra Rhodin in 2006, has been lauded for its unique interpretation of children's clothes. The brand's commitment to creating clothes that children love to wear without compromising on environmental and social aspects of production has earned it international acclaim. This ethos is clearly reflected in the new capsule collection, which combines Mini Rodini's playful designs with Wrangler's expertise in denim. Wrangler, an enduring symbol of American freedom, is known for its durable jeans and workwear. The brand's mission to design clothing that fits the needs of the people wearing it aligns perfectly with Mini Rodini's vision, making this collaboration a natural fit.
“We wanted to combine our expertise in denim with Mini Rodini’s playful designs for children’s clothing,” said Vivian Rivetti, vice president of global design at Wrangler. “It has been such an incredible experience to reimagine classic Wrangler silhouettes for our youngest fans. Each style is designed to withstand the test of time and the many adventures of kids, with pieces that can be passed down from sibling to sibling. And while we are really excited about the design, it was very important to maintain both brands’ commitment to sustainability for a better, healthier and happier planet. As a true Wrangler fan, Cassandra influenced the collection by creating the dove print, designing the collection, shooting the lookbook and campaign images and writing the campaign film story.”
Mini Rodini is known for using sustainable materials such as organic cotton and recycled polyester in its products, while Wrangler is recognized for its durable, quality clothing. Together, they are setting a new standard for sustainable fashion, proving that style and sustainability can go hand in hand.
“I was longing for classic, durable styles when I designed this collection. We definitely wanted to use the traditional silhouettes of Wrangler,” said Cassandra Rhodin, founder of Mini Rodini. “When I was 14 years old and treasure hunting through vintage stores in Stockholm, a pair of mega flared unwashed Wrangler jeans was coveted and now I’m excited that Mini Rodini is a part of Wrangler’s heritage and future history.”
The Mini Rodini x Wrangler capsule collection will be available through Mini Rodini stores in London and Stockholm, as well as shop-in-shop locations in Seoul and Stockholm. This exciting collaboration is sure to make waves in the fashion industry, offering a fresh take on children's wear that is both stylish and sustainable.
