A leading Korean cosmetics brand, Missha has recently announced its partnership with Saks Fifth Avenue, marking the brand’s entry into the luxury department store arena. This collaboration is a significant milestone in Missha’s North American expansion plans and highlights the growing popularity of K-beauty products in the United States.
Known for its premium yet affordable cosmetic products, Missha uses natural ingredients that cater to all skin types. The brand’s fair price points make it possible for customers to purchase high-quality products without breaking the bank. Missha‘s skincare assortment is now available on Saks.com, with prices ranging from $35.00 to $55.00.
The brand’s debut on Saks.com features a range of popular Missha products, including the All Around Safe Block Soft Finish Sun Milk, Missha Snail collection, Time Revolution Night Repair collection, and its iconic Time Revolution Essences. Among these essences is the number one best-selling toning essence, The First Essence 5X, which has sold over 11 million bottles worldwide.
“We couldn’t have asked for a better partner for our inaugural launch into the luxury department store arena,” said Jay Ahn, Co-CEO of Missha and parent company Able C&C US. “Our partnership with Saks marks a tremendous step forward in our plan for North American expansion and is also a testament to the efficacy of Missha’s products as well as the growing k-beauty category in the U.S.”
Missha’s products are known for their advanced custom absorption technology, which allows carefully selected active ingredients to deeply penetrate the skin. The brand focuses on holistic functionality, efficacy, and balance, offering an array of skincare and makeup products that have been lab-proven for their effects and safety.
Able C&C, Missha’s parent company, is a Global Top 100 Manufacturer of skincare and beauty products based in Seoul, Korea. With a strong emphasis on research and innovation, Missha’s products feature patented ingredient blends, absorption technology, and unique probiotic fermentation methods.
This partnership between Missha and Saks Fifth Avenue is a testament to the efficacy of Missha’s products and the growing demand for K-beauty solutions in the US market. As Missha continues to expand its presence in North America, customers can look forward to experiencing the brand’s science-backed, advanced skincare solutions at luxury department stores like Saks Fifth Avenue.
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