Nordstrom has launched a limited-time pop-up shop in collaboration with UGG at its flagship New York City store, enhancing the holiday shopping experience. The pop-up, named "UGG at The Corner," will feature a curated selection of UGG products, including footwear, outerwear, and accessories, available until November 14 to January 12.
"We're thrilled to bring UGG®'s renowned comfort and style to New Yorkers through this one-of-a-kind pop-up shop at our Nordstrom NYC Flagship with UGG® at The Corner,” says Olivia Kim, SVP of Creative Merchandising at Nordstrom. “We've created a destination for UGG® loyalists and customers alike to discover exclusive styles, ensuring a shopping experience that's as special and thoughtful as the gifts they're seeking, making it a must-visit this holiday season."
RB Insights
- Location: The pop-up is at Nordstrom's flagship store at 225 W 57th St, NYC.
- Duration: Open from now until January 12, 2024.
- Exclusive Offerings: Special color releases and exclusive styles will be available throughout the pop-up.
- Customer Experience: Unique services such as complimentary gift wrapping and a digital photo booth will enhance the shopping experience.
Customers can expect to find Signature UGG footwear, cozy outerwear, cold-weather accessories, and exclusive items, including UGG styles adorned with Swarovski crystals.
“We’re honored to continue our long-standing partnership with Nordstrom and create UGG at The Corner . A space that celebrates self-expression, community and products that make you feel good inside and out, says Tracy Paoletti, Vice President, and General Manager of UGG® North America at Deckers Brands. “The Corner will be one of New York’s ultimate gifting destinations to find iconic, new and exclusive styles that capture the joy of unboxing UGG®”
Throughout the pop-up's run, Nordstrom will unveil several exclusive UGG styles:
- November 29: New colorway of the Tasman in Driftwood
- December 7: New colorway of the Tasman in Antelope
- December 14: New colorway of the Tasman in Mushroom
Additionally, the first 200 customers during the opening weekend will receive a limited-edition Chestnut and White Cookie, a unique twist on the classic New York black and white cookie, created by Zabar’s. From December 14 to December 24, customers can also enjoy complimentary gift-wrapping services, making preparing gifts for the holiday season easier.
This pop-up is part of Nordstrom's ongoing series of brand takeovers at its NYC flagship, following previous collaborations with brands like Jordan and Skims. UGG® at The Corner will be open at Nordstrom NYC through January 12th, with products available to shop in-store and online at Nordstrom.com.
