Top 10 Sneaker Brands by Website Traffic (2026)

the industry.

Rank Brand Website Monthly Visits Desktop Share Mobile Share MoM Growth YoY Growth Main Traffic Source 1 Nike nike.com 105.66M 27.36% 72.64% ↓18.92% ↓5.08% Direct 2 Puma puma.com 26.99M 20.4% 79.6% ↓2.05% ↑5.53% Direct 3 Adidas adidas.com 24.4M 28.67% 71.33% ↓14.71% ↑14.28% Direct 4 Asics asics.com 15.95M 28.73% 71.27% ↓16.32% ↑28.4% Direct 5 Skechers skechers.com 14.2M 22.1% 77.9% ↓12.5% ↑8.2% Direct 6 Hoka hoka.com 12.8M 25.4% 74.6% ↓8.4% ↑45.6% Direct 7 New Balance newbalance.com 11.5M 26.8% 73.2% ↓10.2% ↑12.4% Direct 8 Vans vans.com 10.2M 21.5% 78.5% ↓15.8% ↓2.4% Direct 9 Under Armour underarmour.com 9.8M 24.2% 75.8% ↓14.1% ↑5.2% Direct 10 Converse converse.com 8.5M 23.6% 76.4% ↓11.7% ↓1.8% Direct Individual Brand Insights 1.

Nike Nike remains the undisputed leader with over 105 million visits, nearly 4x the traffic of its closest competitor, highlighting its strong global brand recognition and market penetration. High mobile engagement at 72.64% indicates a consumer base that primarily accesses the website via mobile devices.

Despite a seasonal dip in January (MoM ↓18.92%), it maintains a massive direct traffic base, reflecting strong brand loyalty and…