Macy's has announced the appointment of Olivier Bron as the new Chief Executive Officer (CEO) of Bloomingdale's. The transition is set to take place in early November 2023. Bron will report directly to Tony Spring, who was appointed President and CEO-Elect of Macy's, Inc. in March 2023 after a commendable 36-year career at Bloomingdale's.
Bloomingdale's, under the umbrella of Macy's, Inc., continues to be a cornerstone of the company's luxury growth vector and remains a premier customer destination for curated fashion and style. As the new CEO, Bron will lead the overall strategy across all facets of the business. His role will also enhance Bloomingdale's unique curated offering of designers, advanced contemporary, and exclusive private brands.
Tony Spring, the President and CEO-Elect of Macy's, Inc., expressed his gratitude towards his colleagues and the passionate leaders at Bloomingdale's for their impressive work over the past several months. "Firstly, I want to thank all of my colleagues and the passionate leaders at Bloomingdale’s for their impressive work over the past several months,” said Tony Spring, Macy’s, Inc. President and CEO-Elect. "In Olivier, we have found an authentic and charismatic leader who understands and appreciates Bloomingdale’s culture, unique positioning in the marketplace, and unparalleled multicategory assortment. His extensive international retail career and deep knowledge of the luxury market will be invaluable as we pursue additional growth opportunities. I am confident that Olivier's leadership, expertise, and enthusiasm will further strengthen Bloomingdale's brand to ensure we remain like no other store in the world.”
Bron brings with him more than 20 years of retail leadership experience. He most recently served as the CEO of Central Group’s Central and Robinson Department Stores in Thailand, where he devised and executed strategies for sustainable growth. Prior to this, he held the positions of Chief Operating Officer and Director of Strategy for French retail group Galeries Lafayette in Paris, playing a pivotal role in driving operational efficiency and strategic planning. Bron also spent over a decade focused on retail transformation at Bain & Company.
Expressing his honor at being named the next CEO of Bloomingdale’s, Bron stated his admiration for the brand and Tony Spring, who has built the foundation for such an incredible organization with inspiring talent and loyal customers. “I am honored to be named the next CEO of Bloomingdale’s,” said Bron. “Throughout its 150+ year history, Bloomingdale’s has represented the best assortment of premium products in the marketplace. I’ve been a long-time admirer of the brand and of Tony, who has built the foundation for such an incredible organization with inspiring talent and loyal customers. I look forward to building on the team’s momentum across Bloomingdale’s, including new store formats and continued digital expansion.”
Bron will be relocating with his family to New York as he assumes his new role. In anticipation of his international move and visa, he will begin working at Bloomingdale's in early November. This marks a new chapter in the history of Bloomingdale's, promising a bright future under Bron's leadership.
