EcommerceInsights

Get Ready for the Hybrid Shopping Model: US Retail Forecast 2025

As we approach 2025, hybrid shopping models are gaining traction with more than half of shoppers incorporating online elements into their buying behaviors.

Published: Jan 2, 2025 8:29 PM

By Jeanel Alvarado

EcommerceInsights

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Get Ready for the Hybrid Shopping Model: US Retail Forecast 2025

As we approach 2025, hybrid shopping models are gaining traction with more than half of shoppers incorporating online elements into their buying behaviors. Omnichannel shopping is favored by digital-native generations, especially Gen Z and Millennials, who are more inclined towards sustainable and integrated shopping experiences. Recent surveys reveal that 77% of consumers search for products on their mobile devices while shopping in stores. Mobile commerce is forecasting $710 billion by 2025, and the growing adoption of hybrid shopping models showcases substantial market growth.

With technology advancing and consumer preferences evolving, the hybrid shopping experience is merging the best of offline and online worlds. As of December 2024, over 54% of Americans shop more online than before the pandemic, signaling the normalization of hybrid shopping behaviors.

Personalization and AI-driven experiences in retail are projected to grow significantly, with over 80% of retail executives planning to adopt AI-powered automation tools by 2027. This new approach is all about delivering smarter, more personalized, and efficient shopping experiences.

Here’s what you need to know: Personalization and AI-Driven Shopping In 2025, retailers will harness the power of artificial intelligence (AI) to create personalized shopping experiences that feel uniquely crafted for customers. Major retailers are already ahead of the curve.

Walmart, for example, uses AI to suggest personalized party spreads for big events, while Albert Heijn turns photos of your fridge into gourmet meal plans. Personalized Trend Description Dynamic Pricing Prices adjust based on your budget and purchasing habits. Loyalty Programs Tailored rewards based on your shopping history…

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Get Ready for the Hybrid Shopping Model: US Retail Forecast 2025

As we approach 2025, hybrid shopping models are gaining traction with more than half of shoppers incorporating online elements into their buying behaviors.

Unlock the rest of this story

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