Orbo AI, a trailblazer in beauty technology, has raised the bar for digital personalization with the debut of its comprehensive, plug-and-play platform for AI skin analysis and virtual try-ons. Announced in Mumbai in April 2025, the launch marks a turning point for brands, retailers, and consumers seeking smarter, data-driven beauty experiences.
- AI Skin Analysis: Precision and Personalization at Every Touchpoint
- Virtual Try-Ons: AR That Actually Converts
- Transforming Beauty Retail: From Product-First to Experience-First
- Impactful Results: Smarter Marketing and Higher Conversions
- Expanding Capabilities and Global Reach
- Beauty AI: The New Consumer Baseline
- Future Outlook: Smarter, Personalized, Predictive
AI Skin Analysis: Precision and Personalization at Every Touchpoint
Every face is unique, and so are its skincare needs. Orbo’s AI engine studies essential facial features such as skin tone, texture, hydration, and pigmentation to create truly personalized skincare experiences.
Orbo AI’s robust platform enables brands to offer tailored product recommendations and scalable, 1:1 beauty consultations, enhancing customer satisfaction and building trust. For brands, it’s like deploying thousands of expert consultants—instantly and effortlessly.
How does it work? Using computer vision and machine learning, Orbo’s platform can assess skin health in real-time via a camera or selfie input. These insights not only power individualized diagnostics and recommendations but also inform R&D teams to track emerging consumer skin concerns and drive next-generation product innovation.
Virtual Try-Ons: AR That Actually Converts
The other pillar—Virtual Try-On (VTO) technology—enables users to experiment with makeup, hair colors, and skincare simulations from their phones or in-store kiosks, making shopping both interactive and intuitive. The results speak for themselves: increased add-to-cart rates, longer engagement sessions, and fewer product returns. It’s not just engaging—it’s a proven driver of revenue and retention.
A standout capability is AR-powered foundation shade matching, which removes the guesswork for consumers and improves accuracy for brands. Orbo AI’s virtual try-on technology analyzes facial features and skin tone, recommending the perfect foundation shade and allowing customers to experiment with different looks before they buy.
Transforming Beauty Retail: From Product-First to Experience-First
Beauty is no longer just about the product. It’s about personalization, prediction, and precision at every touchpoint. Orbo CEO Manoj Shinde explains, “The future of retail will be experiential and our core focus has always been hyper-personalisation.”
By partnering with both online and offline beauty players, Orbo AI brings 1:1 personalization at scale, real-time skin diagnostics for smarter consultations, AR try-ons that actually convert, and intelligent marketing based on real-time skin insights. The technology seamlessly integrates with ecommerce and in-store platforms via APIs, SDKs, and physical installations like the Magic Mirror, a hardware device for in-store personalized beauty guidance
Impactful Results: Smarter Marketing and Higher Conversions
Recent activations with Dove India and Unilever have shown that live, interactive AI-driven consultations improve customer engagement and drive retail traffic. The result? Higher conversions, lower returns, and more meaningful brand-customer relationships.
Expanding Capabilities and Global Reach
Orbo AI’s technology is versatile, applicable across retail, e-commerce, salons, and healthcare, allowing for predictive analytics that not only personalize but also optimize inventory management and anticipate consumer trends. The platform’s new expansions—Magic Mirror, BeautyGPT, and international rollout—are helping Orbo leave its mark on markets in Dubai, Saudi Arabia, and Southeast Asia.
Beauty AI: The New Consumer Baseline
Modern consumers expect more than quality, they expect precision. Orbo AI equips beauty brands with the tools to personalize, predict, and perform at every touchpoint. Whether it’s AI skin analysis, real-time virtual try-ons, or intelligent campaigns, Orbo helps brands not just keep up, but lead the way in the beauty revolution.
Industry experts list Orbo alongside other challengers such as Perfect Corp and Revieve, identifying it as a leader in the rapidly evolving AI-powered beauty sector.
Future Outlook: Smarter, Personalized, Predictive
With ongoing product launches and broader global partnerships, Orbo AI is scaling its impact from individual consultations to entire shopping ecosystems. As AI skin analysis, AR try-ons, and data-driven personalization become the new baseline, brands leveraging Orbo’s complete platform can expect deeper customer trust and smarter business growth; ushering in a new standard for beauty.
