Pacsun, the youth fashion leader, is setting a new industry standard for interactive online shopping with the launch of its Super Brand Day on TikTok Shop. Running from July 24–30, 2025, this week-long event is more than just a sale; it’s a celebration of culture, community, and trending style, all broadcast live and on demand to millions of fans across the globe.
- An Immersive Kickoff at the Soho Flagship in NYC
- Livestream Shopping Revolution: Rotating Deals, Exclusive Drops, and a 24-Hour Streaming Marathon
- The Fall Drop: Must-Have Denim, Viral Hoodies, and Back-to-School Favorites
- Community & Culture at the Core: Pacsun’s Vision for Social Commerce
- Get Ready: Live Access Links, Creator Announcements, and Real-Time Shopping Hype
An Immersive Kickoff at the Soho Flagship in NYC
The festivities begin July 24 with a high-profile consumer creator event at Pacsun’s iconic Soho store. The flagship’s whitespace will transform into a digital-first shopping playground, complete with interactive displays and live content streaming direct from the floor. Top TikTok creators will join the action, mixing exclusive product previews with Q&As and behind-the-scenes content to engage both in-store and online audiences.
Livestream Shopping Revolution: Rotating Deals, Exclusive Drops, and a 24-Hour Streaming Marathon
From July 25 onward, Pacsun goes all-in on livestream commerce. Tune into Pacsun’s TikTok Shop for daily live sessions hosted by your favorite creators, where hourly changing deals, flash product drops, and live styling advice keep the experience fresh and fun. The highlight of the campaign is the ambitious 24-hour livestream marathon, running from July 25 at 4 PM PT to July 26 at 4 PM PT. Whether you’re a night owl or early riser, you’ll catch exciting limited-time offers and get real-time product spotlights throughout the day and night.
Expect up to 50% off select items, hourly rotating discounts on denim, hoodies, basics, and graphic tees, plus access to exclusive product launches that you won’t find anywhere else.
The Fall Drop: Must-Have Denim, Viral Hoodies, and Back-to-School Favorites
Super Brand Day brings a tidal wave of newness: 15 to 25 all-new styles, especially for fall and Back-to-School, including trending denim, cozy fleece, and skirts. Bestselling looks from previous seasons, like the viral hoodie set, make their return, and new launches capitalize on the runaway success of the Casey Astrid Low Rise Baggy jeans.
Fans can score first drops of future cult classics and rediscover styles not available since Black Friday/Cyber Monday.
Community & Culture at the Core: Pacsun’s Vision for Social Commerce
Brieane Olson, CEO of Pacsun, articulates the brand’s strategy:
“Discovering new products and brands on TikTok is how the next generation shops. At Pacsun, we see TikTok Shop as more than a sales channel; it’s a space for storytelling, building community, and shaping culture. Super Brand Day lets us merge content, creators, and commerce for a real-time shopping experience that’s personal and dynamic.”
PacSun’s move reflects their ongoing leadership in merging digital engagement, creator influence, and commerce, both online and in real life.
Get Ready: Live Access Links, Creator Announcements, and Real-Time Shopping Hype
Visit @Pacsun on TikTok and Instagram for up-to-the-minute livestream schedules, creator appearances, and behind-the-scenes footage all week long. Real-time updates, product restock alerts, and exclusive digital deals await. For news and insights on Pacsun’s evolving retail approach, check out their press room and corporate LinkedIn.
