Patrice Louvet (born 1964 in Saint-Cloud, France) is the President and Chief Executive Officer of Ralph Lauren Corporation, holding the role since July 2017. He has led the global luxury company through “Next Great Chapter: Accelerate,” emphasizing brand elevation, digital transformation, and expansion.
Early Life and Education
Louvet spent part of his childhood in Princeton, New Jersey. He earned an MBA from ESCP Europe in 1986 and a second MBA from the University of Illinois in 1987. He served as a naval officer and aide-de-camp in the French Navy before starting his business career.
Procter & Gamble: Global Leadership (1989–2017)
Louvet joined Procter & Gamble in France in 1989, holding numerous executive roles:
- Marketing Director for Pantene (1999, Cincinnati)
- GM For Health & Hair Care NE Asia (2002, Japan)
- VP Global Hair Colorants (2005, Connecticut)
- VP Future Strategy, Prestige (2008–2010, Switzerland)
- President Global Shave Care (Gillette) (2011)
- Group President Beauty & Hair Care (2015–2017), overseeing a portfolio including Gillette, Gucci, Hugo Boss, Lacoste, Head & Shoulders, Pantene, Olay, Old Spice, which generated $11.5 billion in revenues.
CEO of Ralph Lauren (2017–Present)
Louvet was appointed CEO and President in July 2017, reporting to Ralph Lauren, the founder and Executive Chairman. After taking on this role, Louvet has been consistently making his mark on the brand:
- Launched “Next Great Chapter: Accelerate” Strategic Plan in 2022—prioritizing sustainability, digital channels, and international expansion.
- Global retail expansion with direct-to-consumer channels, growth in Asia (Shanghai, Singapore), the U.S., and Europe.
- Sustainability leadership: Signed the Fashion Pact, invested in recycling, and responsible sourcing.
- In Fiscal Q3 2025: Revenue up 11% year-on-year, beating holiday forecasts.
- Brand elevation: Reduced department store presence for greater exclusivity.
Recent Developments
Louvet is known for candid management, saying he gives feedback “like a 2×4 across the forehead”; he is recognized for data-driven, direct leadership.
In 2023, Louvet’s total compensation was $14.5 million.
He serves on the boards of Danone and the Hospital for Special Surgery, and is an advisor for the Fashion Pact.
Legacy and Vision
Patrice Louvet reignited the iconic status of Ralph Lauren—leading with bold digital innovation, exclusivity, and sustainability for global long-term growth.
Milestones and Achievements
| Year | Milestone | Achievement/Impact |
| 1989–2017 | P&G, global leadership roles | Managed beauty, grooming, and fragrances ($11.5B) |
| July 2017 | CEO, Ralph Lauren Corp. | Led transformation |
| 2022 | “Next Great Chapter: Accelerate” Plan | Growth, sustainability, expansion |
| 2023 | $14.5 million compensation | Turnaround acknowledgment |
| Q3 2025 | Revenue up 11% | Strong performance |
