Advent Acquires a Majority Stake in Salt & Stone After the LA Body Care Brand Hit $165 Million in Revenue

From DTC Roots to a Multi Channel Powerhouse Founded with a focus on high performance, clean formulations and distinctive fragrance led design, Salt & Stone has built a business that straddles premium retail and digital commerce with unusual effectiveness.

The brand’s best selling aluminum free deodorant ranks 1 on both Sephora and Amazon, where it commands a 6.3% share of sales in the deodorant and antiperspirant category, competing directly with mass market names including Dove, Degree, and Native.

Approximately 40% of total sales come through DTC channels across the US, Canada, and the UK, while recent international expansion into Sephora Europe and Space NK in Britain has opened new growth corridors.

Leadership Stays, Ambitions Scale Following the close of the transaction, Salt & Stone will retain its full senior leadership team, including founder and CEO Nima Jalali, President Meagan Rosson, and Chief Marketing Officer Abby Tellam.