LeadershipNews

Nike Reshapes Global Geography Leadership across EMEA Greater China and APLA

NIKE reshapes regional leadership as César Garcia, Cathy Sparks, and Cristin “Crissy” Campbell step into pivotal geography roles designed to accelerate the brand’s Win Now agenda and sharpen its Sport Offense strategy.

Published: Jan 23, 2026 10:16 AM

By Jeanel Alvarado

LeadershipNews

Add RETAILBOSS as Preferred Source

LeadershipNews

Nike Reshapes Global Geography Leadership across EMEA Greater China and APLA

NIKE reshapes regional leadership as César Garcia, Cathy Sparks, and Cristin “Crissy” Campbell step into pivotal geography roles designed to accelerate the brand’s Win Now agenda and sharpen its Sport Offense strategy. These changes span EMEA, Greater China, and APLA, signaling how NIKE is lining up on the ground leadership to reignite growth in its most important markets.

New leadership for EMEA In Europe, the Middle East, and Africa, industry veteran Carl Grebert is retiring after nearly 30 years with NIKE, where he held global, country, and geography roles and helped steer the brand through defining cultural and sports moments.

His tenure stretches back to 1997, when NIKE was still building its position as a global force in sport and culture. With his retirement, César Garcia will become VP/GM of EMEA, effective February 2.

César Garcia started at NIKE nearly 25 years ago in Spain, and has since built a reputation for connecting product, sport, and marketplace into one integrated system that can function through both growth cycles and resets.

Greater China enters a new chapter In Greater China, long time leader Angela Dong will transition from her role and the company, effective March 31…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss leadership coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Leadership

WGACA Appoints Rachel Zoe Style Director for Yearlong Creative Role

What Goes Around Comes Around has appointed Rachel Zoe style director, formalizing a longstanding relationship with the luxury resale retailer into a yearlong role across seasonal selections, styling, special projects and events.

FashionLeadership

Alyssa Jade Mann3 days ago

Katie Morton, appointed Global Customer Director at Dr. Martens — image 1

Dr. Martens Names Katie Morton Its First Global Customer Director

Dr. Martens has appointed Katie Morton as its first Global Customer Director, adding a dedicated customer leadership role as the footwear company develops its consumer-focused approach across markets.

BusinessFashion

Shipra Bohara4 days ago

BREAKOUT Beauty founders visiting Boots in Nottingham — image 1

Boots Welcomes Emerging Founders Through BREAKOUT Beauty

Boots has welcomed the latest BREAKOUT Beauty cohort to its Nottingham head office, giving emerging, founder-led beauty businesses access to retail teams and sessions focused on preparing for growth.

BeautyCareers

Shipra Bohara4 days ago

Puig — Emerging-design talent program, image 1

Rabanne Launches ‘House of Fantasies’ With Design Mentorship From Harry Nuriev

Rabanne has launched House of Fantasies, a global open call for emerging designers developed with The Steidz. Puig says five selected talents will receive mentorship from Harry Nuriev, take part in workshops and gain production support to develop their projects.

CareersFashion

Jeanel Alvarado6 days ago

View all Leadership

Top 10 Brands Expanding into the US in 2026

Nike Reshapes Global Geography Leadership across EMEA Greater China and APLA

NIKE reshapes regional leadership as César Garcia, Cathy Sparks, and Cristin “Crissy” Campbell step into pivotal geography roles designed to accelerate the brand’s Win Now agenda and sharpen its Sport Offense strategy.

Unlock the rest of this story

More from Leadership

WGACA Appoints Rachel Zoe Style Director for Yearlong Creative Role

Dr. Martens Names Katie Morton Its First Global Customer Director

Boots Welcomes Emerging Founders Through BREAKOUT Beauty

Rabanne Launches ‘House of Fantasies’ With Design Mentorship From Harry Nuriev

Recommended Articles

ICICLE Names Sabato De Sarno Creative Director Across Fashion and Accessories

IICOMBINED Names Renaud Divisia Europe General Manager to Lead Regional Growth

Aritzia Brings a Vlog-Style Employee Voice to Its Concierge Hiring Campaign

Loro Piana Invited ESSEC LVMH Chair Students Into its Paris Offices

Saks Fifth Avenue To Host Luxury Retail Career Hiring Event Nationwide

Pandora Taps André Branch to Lead Its North America Growth Strategy

Loro Piana Welcomes More Than 15 Students to Protect the Future of Italian Fashion

Lululemon Welcomes 3,187 New Employees as Its Global Workforce Reaches 39,000

What are you looking for?

Start exploring

Unlock the rest of this story

More from Leadership

Recommended Articles

Sign up for RetailBoss Daily Newsletter