NIKE reshapes regional leadership as César Garcia, Cathy Sparks, and Cristin “Crissy” Campbell step into pivotal geography roles designed to accelerate the brand’s Win Now agenda and sharpen its Sport Offense strategy. These changes span EMEA, Greater China, and APLA, signaling how NIKE is lining up on the ground leadership to reignite growth in its most important markets.
New leadership for EMEA
In Europe, the Middle East, and Africa, industry veteran Carl Grebert is retiring after nearly 30 years with NIKE, where he held global, country, and geography roles and helped steer the brand through defining cultural and sports moments. His tenure stretches back to 1997, when NIKE was still building its position as a global force in sport and culture.
With his retirement, César Garcia will become VP/GM of EMEA, effective February 2. César Garcia started at NIKE nearly 25 years ago in Spain, and has since built a…
reputation for connecting product, sport, and marketplace into one integrated system that can function through both growth cycles and resets. Greater China enters a new chapter In Greater China, long time leader Angela Dong will transition from her role and the company, effective March 31.
Over more than 20 years with NIKE, Angela Dong helped shape sport culture across the region, from the Beijing Olympics to signature experiences like the Shanghai Marathon, CHBL, HBL, ACG Chongli 168, and Next Stop Dongdan.
To guide the next phase, Cathy Sparks will become VP/GM, Greater China, stepping into the role at what NIKE calls a critical moment for rebuilding momentum, trust, and deeper connections between sport, culture, and the marketplace.
A 25 year NIKE veteran, Cathy Sparks most recently led APLA as VP/GM, driving marketplace transformation and consumer led growth across one of the company’s most complex regions…
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