Poshmark, a leading fashion resale marketplace, has introduced a new feature called Posh Lens that allows shoppers to search for secondhand styles using just a photo. This innovative tool leverages Naver's visual search technology, marking the first collaboration between the two companies since their union in January 2023.
Posh Lens is designed to simplify the shopping experience by allowing users to find fashion items without needing to know or describe the exact name of the product, brand, or style. Users can simply take or upload a photo from their phone to find a similar item. The image should be clear, centered inside the frame, and taken against a simple background. Once the photo is uploaded, users can browse through the search results to shop available listings.
This feature is currently available for some of the most popular categories on Poshmark, including Women's and Men's apparel, shoes, and bags. It populates results that match or closely match the searched image, bringing the real-world aspects of shopping online. For shoppers, Posh Lens offers the opportunity to discover new closets and styles at resale's lower price point. For sellers, it makes it easier for their listings to be surfaced with interested buyers, driving traffic to their closets.
Postmark, CEO Statement
"The launch of Posh Lens is just the beginning of how we are working with Naver to deliver new innovation to the Poshmark community," said Manish Chandra, founder and CEO of Poshmark. "Our sellers have curated an extensive and unique catalog of merchandise, and Posh Lens offers shoppers the ability to turn their inspiration into reality and track down special pieces with a single photo. We're also thrilled to bring Posh Lens to our community on the heels of introducing live shopping through Posh Shows – these innovations are giving consumers exciting new ways to search, shop and find style inspiration on Poshmark."
Ready to try it out? Here’s how:
- From the app, tap the Posh Lens icon in the search bar from your Poshmark Feed or the Shop tab.
2. Snap a picture or upload one from your camera roll. Ensure the image is clear, centered inside the frame, and taken against a simple background.
Capture your favorite fashion find, including anything from sneakers you’ve had your eye on to a statement bag to match your latest purchase.
3. Browse search results to shop available listings. Find the item you’ve been eyeing, or discover something similar.
Posh Lens is now available for all mobile app users on iOS and Android in the U.S. Since its founding in 2011, Poshmark has grown its community to over 100 million users and generated over $8 billion in GMV. The launch of Posh Lens is seen as a significant step towards becoming the global leader in online fashion resale and encouraging participation in the circular economy.
