Maybelline New York has taken a significant step into the digital makeup world by introducing virtual makeup looks for Microsoft Teams users. This innovative feature is part of a collaboration with Microsoft and aims to revolutionize the way people prepare for video calls.
The Maybelline Beauty App, integrated within Microsoft Teams, allows users to adjust their personal style directly from a Teams meeting. The virtual makeup looks offer an easy and accessible way for users to experiment with different styles, democratizing makeup and boosting self-confidence, particularly in the workplace.
Maybelline New York, which reaches 33 million consumers through its iconic Matte Ink lipstick alone, is committed to providing everyone with the self-assurance to pursue their goals through accessible, inclusive, and user-friendly products. The brand’s Fit Me Foundation, available in 40 shades since 2017, ensures that everyone can find their perfect shade, tone, and texture fit.
Taps Modiface AI – Augmented Reality
The virtual makeup feature is powered by Modiface AI, a leading provider of virtual try-on technology for the beauty industry. Modiface’s advanced technology enables users to visualize themselves wearing different makeup and hairstyles in real-time, using their own photo or live video feed. This collaboration also involved the Geena Davis Institute, a research-based advocacy organization working to improve gender representation in media and entertainment.
The “virtual makeup bag” offers users a choice of 12 makeup looks to complement their natural appearance and effortlessly feel their best. Each look includes a product breakdown, enabling users to understand which Maybelline New York product and shade make up the virtual look and how they can recreate it in real life. This innovative feature is now globally available as an option in Teams video calls to those with a Teams enterprise license.
This collaboration between Maybelline New York and Microsoft Teams exemplifies how technology can empower people to express themselves in hybrid work environments. It also underscores Maybelline’s mission to give everyone the confidence to express their beauty, whether they are working in-person or virtually.