Reskinned is a circular fashion partner in the UK, working with major brands and marketplaces to keep clothing in circulation through resale, reuse, and recycling rather than landfill. The company has quickly moved from a kitchen-table startup to an award-winning recommerce leader, topped by recent wins at the eBay 2025 Top Seller Award event, Marie Claire UK Sustainability Awards 2024, and recognized at the Drapers Awards.
What is Reskinned?
Reskinned describes its mission as creating “a more sustainable clothing world,” linking existing recycling know-how with new technology to give brands and shoppers more options to rehome unwanted clothes through resale, repair, and innovative recycling.
All garments that go through Reskinned are either resold, repurposed, or recycled, with landfill kept at 0%, and pieces that can be worn again are cleaned, repaired, and graded for resale, often at around 40–50% of the original retail price.
The company leans on more than 20 years of textile recycling experience while investing in tech, from detailed hand-sorting to a zero-water ozone sanitising process that refreshes garments without traditional laundering.
Items that do not suit the UK market are sent to long-term partners in other European markets for reuse, while lower-grade textiles are redirected into mechanical or fibre-to-fibre recycling streams, always keeping them out of waste sites.
How Reskinned’s Circular Model Works
On its core platform, Reskinned sorts every item into one of four main routes: 30% of pieces meet the quality bar for resale, 40% are reused in other markets, 30% go into responsible recycling, and 0% are sent to landfill.
Mechanical recycling turns damaged or low-value garments into fillings and insulation, while early-stage fibre-to-fibre projects focus on pure cotton and selected cotton blends that can be broken down and transformed back into new textile materials.
Beyond processing and resale, Reskinned runs branded takeback schemes so customers can return items they no longer wear in exchange for vouchers to spend with partner brands or on Reskinned’s own platform.
There is also a “personal takeback” option where shoppers can send a wide range of pre-loved items directly to Reskinned, again receiving rewards while knowing their clothes will be resold, reused, or recycled.
Award Wins For Circular Fashion
In October 2024, Reskinned was named Winner in the Recommerce category at the Marie Claire UK Sustainability Awards 2024, a recognition that highlights the platform’s 360-degree recommerce model and its focus on circular fashion.
The award positions Reskinned as a trusted alternative to fast fashion, praised for tackling garments at every life stage, from near-new returns to end-of-life pieces that require upcycling or recycling rather than disposal.
The company was also Highly Commended in the Tech for Good category at the Drapers Tech Awards 2024, recognising how deeply technology is built into its circular operations. Earlier, Reskinned received a further Highly Commended in the Recommerce category at the Drapers Sustainable Fashion Awards 2023, showing early confidence from the industry in its takeback-led model.
Working With Ebay And Leading UK Brands
One of the most talked-about examples of Reskinned’s tech-for-good approach is its work with River Island on customer returns.
The company built an automated sorting system that can quickly identify returned items that cannot go straight back into the brand’s own channels, then route them through a dedicated eBay River Island store, where they are sold with minor flaws clearly listed and a discount for shoppers.
By making returns recommerce-ready at scale, Reskinned helps big brands avoid warehousing write-offs and landfill, while also capturing real-world data on recurring product issues, from fabric transparency to uncomfortable fits.
These partnerships sit alongside broader collaborations with brands across the UK and beyond, as Reskinned grows its presence as a circular solutions partner, including work toward future B Corp certification highlighted in its own updates.
Why Reskinned Matters In The Recommerce Boom
For brands, Reskinned offers a single partner to handle takeback, grading, cleaning, repair, recommerce, and multiple recycling routes, supported by long-term industry experience and ongoing investment in new technologies.
For consumers, the platform makes it easier to clear out wardrobes without guilt, trading in pieces for vouchers and accessing high-quality pre-loved fashion that looks and feels close to new, at significantly lower price points.
As resale and recommerce gain momentum across the UK, Reskinned has positioned itself as a practical, scalable answer to fashion waste, backed by award recognition and strong partnerships with retailers and marketplaces. The company’s blend of tech, textile expertise, and clear “zero landfill” commitment gives it a distinctive role in the push toward a more circular fashion economy.
