Retail Consulting Group


Jeanel Alvarado is an expert in retail marketing, e-commerce, product launches and go-to-market strategies. She helps retailers, global brands and technology providers connect with their ideal consumers and reach shoppers. Jeanel has been featured in various news publications, including Shopify, The Sun, U.S. Chamber of Commerce, The Current, The Retailist, Retail Insider, U.S. News & World Report, BestLife and more. She has spoken and hosted numerous trade shows and events in North America, the Caribbean, Africa and Europe. She has over 15 years of experience in retail as an entrepreneur, consultant and industry expert.

Jeanel Alvarado

Her services include helping create and launch new products or brands into the market through various strategies in marketing, e-commerce, social media, and brand management. Her expertise is highly recognized in the fashion apparel, technology and beauty industries.


We create marketing and communication solutions that work for retail clients – trusted solutions targeted to reach any generation’s consumers and tap into your ideal customer.

Go-to-market Strategy (Launch Plan)

Social Media (Set-up, Audit, Content Strategy)

Website + SEO (Keyword ranking, competitor analysis, backlinks)

Brand Development (Brand Kit Creation)

Merchandising (R&D product development, retail mix assortment)

Public relations (Media coverage, speaking, and influencers)

Tradeshow strategy (Wholesale, Sourcing, Buying)


We’d love to work with you on an upcoming project, launch or brand campaign. If you want to learn more about our services and our always “tailored for you” business needs, don’t hesitate to get in touch with us today:

[email protected]

For Speaking and media inquiries

[email protected]