RoC Skincare has launched a new campaign uniting Bethenny Frankel, Ramona Singer, and Sonja Morgan for the first time as a trio, marking the first collaborative brand partnership for the three television personalities together, to spotlight the launch of its breakthrough Retinol Correxion® Deep Wrinkle Rich Cream. The campaign, set in Paris, is built around a real life skin age test and positions RoC’s new patented technology as the confidence tool of choice ahead of their highly anticipated fall reunion.
The Campaign Concept
As Ramona and Sonja prepare to step back into the spotlight together for the first time in nearly a decade, Bethenny leads the trio to Paris, the birthplace of RoC founded in a French pharmacy in 1957, for what the brand frames as a science led skin reset. Clinical grade VISIA scans are used to assess and reveal each woman’s skin age, with RoC’s patented retinol technology powering the transformation on camera. The campaign rolls out across digital and social platforms, including a cinematic “Skin Age Showdown” short film and a series of candid social clips capturing the trio’s signature wit and chemistry.
The Science Behind the Cream
The Retinol Correxion® Deep Wrinkle Rich Cream is powered by RoC’s new Patented Clinical Retinol, which is seven times more effective than traditional retinol. Clinical studies show the formula visibly reduces skin age by up to 10 years, while 96% of users saw a visible improvement in firmness within just one week. In a 12 week clinical study, 100% of participants saw a visible reduction in deep wrinkles. The addition of repairing Bio-Ceramides and Calcium provides up to 100 hours of continuous hydration.
What the Talent and Brand Said
Bethenny Frankel said, “RoC is the real deal, but I needed the clinical proof before I got behind the new Rich Cream. We’re here to look like our best selves right now, and it delivered a full reset.” Britni Rosato, VP of Marketing at RoC Skincare, said, “Reunions are the ultimate test of time, and we wanted to show our community that while chronological age is a static number, skin age can be reversed.” Marie Renault, CMO of RoC Skincare, added that bringing the trio to Paris represented “a celebration of our French heritage meeting American glamour.”
A Brand Built on Six Decades of Retinol Science
RoC Skincare has been innovating in skincare since 1957, when Dr. Jean-Charles Lissarrague, a French pharmacist, created the first hypoallergenic skincare formulations. The brand was also the first to discover a method for stabilizing retinol and has since amassed over 36 patented breakthroughs across retinol, vitamin C, hyaluronic acid, and pro collagen amino acids, backed by more than 250 clinical studies. The Retinol Correxion® Deep Wrinkle Rich Cream is available now at national retailers and on rocskincare.com.
