is perceived and experienced. Experience Is Now Part of the Store Blueprint The on site Coach Coffee Shop at Jersey Shore is not a standalone amenity; it is part of a company wide retail philosophy built around sensory engagement and emotional resonance.

Giovanni Zaccariello, Coach’s Senior VP of Global Visual Experience, has described the brand’s mission as turning every store into “a visceral encounter that makes you feel something,” from curated color themes and spatial arrangements to immersive environments that make a bag feel like more than just an accessory.

Coach Coffee Shops were also launched at Jersey Gardens and Woodbury Commons as part of the same push to build immersive brand experiences for younger audiences. Karan Parekh, Senior Analyst, Global Environments Procurement at Tapestry, said, “So much of this work happens behind the scenes.

Vendor sourcing, contract negotiations, and aligning with architecture and design teams. It can feel abstract at times. But stepping into a finished store reminds you what it’s all really for.” A Brand Being Built for the Long Term Behind every finished store is a significant operation: vendor sourcing, millwork, fixture…