Selfridges and Disney have joined forces for the 2025 holiday season, unveiling “A Most Magical Christmas”—an ambitious festive partnership transforming Selfridges stores in London, Manchester, Birmingham, and selfridges.com into immersive Disney-themed wonderlands. Kicking off officially on November 6, this collaboration promises 18 extraordinary window displays, more than 60 brand partnerships, exclusive product launches, and experiences that blend nostalgia, storytelling, and cutting-edge retail for the whole family.
The Windows and Brand Collaborations
The windows—often regarded as the “heart” of Selfridges’ Christmas—will showcase iconic Disney characters and timeless stories, ranging from classic princesses to Mickey Mouse. Alongside these visual marvels, shoppers will discover more than 60 limited-edition products, from bespoke Selfridges yellow bags adorned with Disney motifs to fashion commissions, holiday keepsakes, and unique gift ideas curated from the world’s best-known brands. The London flagship also debuts an unmissable Disney façade, bringing “stardust” to the iconic Oxford Street storefront.
Rich Creative Dialogue and History
Celebrating over 70 years of collaboration, Disney and Selfridges trace their heritage back to the 1950s, when Alice in Wonderland and the Mad Hatter enchanted Oxford Street, joined by Peter Pan, Mickey Mouse, and Donald Duck in ensuing decades. The current partnership, two years in planning, is rooted in a shared ethos of creativity and craft—with both brands famous for imaginative retail and multi-generational storytelling.
Immersive Shopping and Early Access
Shoppers eager for a taste of Christmas magic can enjoy the Selfridges Christmas Shop, already open with a Disney edit of baubles and accents—from mirrored Mickey Mouse ornaments to perennial princesses and Tinker Bell. On September 22, Selfridges London debuted a dedicated Disney Store pop-up plus the Harry Lambert for Zara x Disney residency in The Corner Shop, blending festive retail with trend-forward storytelling.
Vision From Leaders
André Maeder, CEO of Selfridges Group, declared,
“We’re full of excitement for this collaboration, bringing Selfridges and Disney together for a Christmas like no other. With a shared history of imagination and creativity, it’s been a joy to dream up something this unique and special, working with some of the world’s best storytellers.” Tasia Filippatos, Disney’s Global President of Consumer Products, noted,
“At Disney, we believe in the enduring power of storytelling to inspire joy, wonder, and connection – especially during the holiday season. Our collaboration with Selfridges allows us to share the magic of Disney through imaginative window displays, festive experiences, and unique products—all inspired by the stories that have captured hearts for generations.”
Sustainable Festivity: Selfridges’ Responsible Retail
Evaluating the sustainability claims of Selfridges’ “A Most Magical Christmas” campaign reveals a foundation of robust, measurable commitments that distinguish the initiative in luxury retail. Project Earth, Selfridges’ flagship sustainability strategy, underpins the campaign with targets such as achieving net-zero carbon emissions by 2040 and sourcing 50% of polyester and nylon from certified recycled sources by 2025 and 2027, respectively. The Reselfridges platform aims for 45% of transactions to come from circular products and services by 2030 and brokered more than 28,000 repairs and 8,000 refills in its first two years. Third-party analysis highlights Selfridges’ leadership, although critics urge further transparency on supply chain traceability and the efficacy of circular retail models. Offering pre-loved products, refill stations, and repair services within Christmas experiences adds substantive proof behind its sustainability promise, setting a benchmark for festive and retail campaigns.
A Most Magical Holiday
The Disney x Selfridges partnership promises a holiday season rich with stardust, dazzling windows, and exclusive gifts—plus a responsible, inclusive approach to retail that looks to the future. For more updates and inspiration, visit Selfridges.com’s Disney page and follow #DisneyXSelfridges across social channels.
With storytelling, creativity, and sustainability in focus, Selfridges and Disney set a new benchmark for holiday retail: magical, immersive, and distinctly modern.
