London’s fashion scene is making headlines once again with seven highly anticipated womenswear brands launching across the city in 2025. Each brand brings a unique approach, whether in design, philosophy, or sustainability, that’s setting the pace for the new era of British fashion.
Byan
Byan, founded by Andrea Moragues, has marked its UK debut with a pop-up boutique in Covent Garden, bringing its signature “slow fashion” philosophy and meticulous Spanish craftsmanship to the heart of London. The Autumn/Winter collection highlights plaid wool coats with velvet detailing and tailored separates, reinforcing Byan’s vision of timeless, quality-led fashion produced in small ateliers in Spain. Moragues states, “London has always been a city that inspires us… Covent Garden felt like the perfect destination,” emphasizing the company’s international ambitions and commitment to responsible retail.
Colucci
Colucci, helmed by Angelica Colucci, fuses classic elegance with modern sustainability. Specializing in deadstock fabrics and small-batch, made-to-order runs, Colucci’s launch collection reflects both nostalgia and innovation. The brand is focused on detailed craftsmanship and heritage-inspired silhouettes, including tailored midi dresses and classic separates, created in collaboration with skilled artisans in the UK and Italy. This approach not only reduces waste but also supports local industry and craftsmanship.
Onar Studios
Known for its bold, avant-garde aesthetic and ecological focus, Onar Studios unveiled its Fall/Winter 2025 collection to much acclaim. Grounded in tactile innovation, the company combines premium materials, including vegan leathers, recycled polyester, and organic cotton. Onar’s designs are gender-fluid, inclusive, and rooted in community activism, positioning the brand as a pioneer of progressive, responsible fashion for London’s diverse clientele.
Emello
Emello is entering the London market with a collection designed for everybody, foregrounding inclusivity in both sizing and vision. The company’s debut features vibrant colors, flattering silhouettes, and versatile day-to-night pieces, aiming to make high-quality fashion accessible, empowering, and joyful for women across all demographics.
Onateri
Onateri is carving out a niche through intricate hand-finishing and a global design lens. The brand’s founder draws upon her Nigerian heritage, blending bold African motifs with refined European tailoring. Each garment is fabricated in small batches by skilled artisans, with particular acclaim for the launch’s embroidered kimonos and sculptural outerwear.
Black Tulip
Black Tulip sets itself apart with dramatic, size-inclusive tailoring. The brand’s signature pieces, sharp blazers, voluminous dresses, and architectural draping, are engineered to fit and celebrate a range of body types. The company’s custom-dyed textiles and bold, romantic color palettes offer contemporary women a sophisticated, highly individual way to stand out, underlining Black Tulip’s commitment to both visual and social impact.
Delia Wade
Delia Wade’s namesake label takes the best of British tailoring and updates it with modern vibrancy. Expect expertly crafted coats, structured suiting, and innovative takes on nostalgic silhouettes, brought to life with unexpected color pops and subtle hardware details. The use of sustainable wools and local production underlines the brand’s emphasis on responsible luxury and enduring design.
