Sol de Janeiro’s New Chapter Begins as Saxemard Leads with Digital Vision

Jordan Saxemard is an accomplished global executive and brand strategist, recognized for over two decades of leadership across the luxury, beauty, and technology sectors. Originally from France and now based in the United States, Saxemard earned his master’s degree from HEC Paris, France’s leading business school. He launched his career in brand management, quickly distinguishing himself as a creative thinker and digital innovator.

Building Prestige at Coty Luxury

Saxemard’s most formative professional years were spent at Coty Luxury, where he rose through the ranks. There, he led multi-brand global marketing and commercial strategy across fragrance, makeup, and skincare, overseeing the launches for some of fashion’s most esteemed maisons: Gucci, Tiffany & Co., Chloé, Bottega Veneta, Miu Miu, and Philosophy. Particularly notable was his role as Senior Marketing Director for Gucci Beauty and Vice President, US Luxury Division, where he revitalized the Gucci Flora and Gucci Guilty fragrance lines, relaunched Gucci Makeup, and played a key part in the global expansion of Gucci Bloom. He is credited with repositioning Gucci Beauty as one of the fastest-growing, most culturally resonant brands in the prestige beauty landscape.

Driving Innovation at Dyson

Saxemard joined Dyson, first as Senior Vice President of Marketing and then as President for the Americas and EMEA. Here, he oversaw commercial and marketing transformation and played a pivotal role in the blockbuster success of the Dyson Airwrap, which became the top-selling hair-styling tool in the U.S. His tenure at Dyson cemented his reputation as an executive who could translate innovation and tech-driven storytelling into mass-market and digital adoption.

Appointment at Sol de Janeiro (October 2025)

On October 27, 2025, it was announced that Jordan Saxemard had been appointed Global Chief Marketing & Digital Officer at Sol de Janeiro, the beloved Brazilian-inspired skincare and fragrance brand now part of the L’Oréal Group. Saxemard reports directly to Heela Yang, co-founder and CEO of the fast-growing brand that has neared $2 billion in annual global sales.

Strategic Mandate and Early Moves

As the company’s senior marketing leader, Saxemard oversees global brand and product marketing, digital and e-commerce strategy, consumer engagement, and communications. He has already begun launching new digital storytelling and influencer campaigns, aligning the brand with next-gen audiences and further expanding its global retail and direct-to-consumer presence.

Saxemard’s mandate is to accelerate Sol de Janeiro’s journey as an international brand rooted in joy, capitalizing on the cultural momentum that propelled the company’s hero products—like Brazilian Bum Bum Cream—to cult status. The brand has received accolades, including TIME100’s Most Influential Companies, Fast Company’s Most Innovative, and WWD Beauty Inc. Power Brands 2024.

Impact, Reputation, and Press

Saxemard’s leadership style is celebrated for uniting global teams around emotive storytelling, operational excellence, and innovation. Colleagues remark on his blend of data-driven insight and creative inspiration. Reflecting on his appointment, Saxemard said:
“When I first moved to the United States, in 2016, one of the very first products that caught my attention was Sol de Janeiro’s now-iconic Brazilian Bum Bum Cream,” said Saxemard. “The scent, the storytelling, the confidence—everything about it felt instantly joyful and unapologetically original. Watching Sol de Janeiro grow from a cult favorite into a global phenomenon approaching two billion in sales has been one of the most remarkable beauty success stories of the last decade. To now join the brand feels incredibly special—a full-circle moment that brings together my passion for creativity, innovation, and consumer connection. Sol de Janeiro’s growth proves that when innovation meets emotion, extraordinary things can happen.”

Looking Forward

With Jordan Saxemard in charge of marketing and digital, Sol de Janeiro is poised to enhance its storytelling, community engagement, product pipeline, and omnichannel growth globally. His arrival is already viewed as a defining move for the beauty brand’s next era.

Timeline & Milestones

Jordan Saxemard’s vision, expertise across beauty and tech, and belief that innovation meets emotion are helping write a groundbreaking new chapter for Sol de Janeiro on the international stage.