Stefan Larsson

Stefan Larsson (born 1974 in Sweden) is a visionary fashion executive serving as Chief Executive Officer of PVH Corp.—parent to Calvin Klein and Tommy Hilfiger—since February 1, 2021, where his leadership is driving strategic growth and brand transformation.

Early Life and Education

Larsson earned a Master of Science in Business Administration from the Hanken School of Economics in Finland and Jönköping International Business School in Sweden. In 1998, he began his career at H&M, helping drive global expansion and a revenue leap from $3 billion to $17 billion, as well as growth from 12 to 44 countries.

Career Background

• H&M (1998–2012): Held key roles including Head of Global Sales, overseeing $17 billion annual sales and 2,300 stores.
• Old Navy (2012–2015): Became Global President in October 2012 and led the brand to three consecutive years of profitable growth.
• Ralph Lauren (2015–2017): Appointed CEO in September 2015; refocused strategy before departing in May 2017, following creative differences with Ralph Lauren.
• PVH Corp.: Joined as President in June 2019 and was promoted to CEO on February 1, 2021. Oversees global regions and all PVH brands, including Calvin Klein and Tommy Hilfiger.

Strategy and Achievements as PVH CEO

• Launched the PVH+ Plan in April 2022, a multiyear strategy for digital transformation and brand-building, advancing Calvin Klein and Tommy Hilfiger as globally desirable lifestyle brands.
• Led PVH through COVID-19 recovery and strengthened financial results, achieving record earnings and guiding revenue above forecasts in 2024 and 2025.
• Orchestrated major launches, such as Calvin Klein’s “Icon” and Tommy Hilfiger’s movie collaboration in 2025.
• Named Fredrik Olsson, CEO of PVH EMEA, in Q4 2024 to boost international momentum.
• Personally invested, buying $1 million of PVH stock in June 2025, openly signaling confidence.

Recent News & Strategy

Larsson continues to instill a “people-first” culture, marketing innovation, and sharp execution, aiming for sustained growth despite market uncertainty. He expects PVH investments in leadership and branding to deliver long-term value and resilience.

Legacy and Vision

Stefan Larsson has established himself as a leader in fashion’s transformation, steering PVH Corp. with bold strategy, operational rigor, and innovation, ensuring Calvin Klein and Tommy Hilfiger remain at the cutting edge of the global lifestyle sector.

Milestones and Achievements