This RB report ranks leading professional haircare brands based on their estimated monthly search traffic, primarily utilizing data from SEMRush and Similarweb for February 2026 (or January 2026, where February data is unavailable). The analysis focuses on organic search traffic to provide insights into brand visibility and consumer interest.
Our Ranking Method
Search traffic data was collected from SEMRush and Similarweb by navigating to the overview pages for each brand’s primary domain. Where multiple domains existed (e.g., kerastase.com and kerastaseusa.com), the domain with higher or more specific U.S. traffic was prioritized. Data reflects estimated total monthly visits, which include organic search, direct, referral, social, and paid traffic. However, the focus of this ranking is on overall web presence as indicated by total visits.
Top 10 Professional Haircare Brands by Search Traffic
Rank Brand Primary Domain Estimated Monthly Visits (February 2026) Data Source 1 Redken redken.com 1,520,000 SEMRush 2 Color Wow…
colorwowhair.com 698,720 SEMRush 3 Olaplex olaplex.com 624,840 SEMRush 4 Moroccanoil moroccanoil.com 472,180 SEMRush 5 Living Proof livingproof.com 436,500 Similarweb 6 Kérastase (US) kerastase usa.com 434,720 SEMRush 7 The Ouai theouai.com 340,400 Similarweb 8 Pureology pureology.com 170,100 Similarweb 9 Aveda aveda.com Data Unavailable SEMRush 10 Oribe oribe.com Data Unavailable Similarweb 1.
Redken Redken maintains a commanding lead in the professional haircare category, with over 1.5 million monthly visits. Its dominance is driven by a robust “pro first” education strategy and high intent search volume for its “Acidic Bonding Concentrate” line.
In 2026, the brand successfully bridged the gap between salon professionals and DIY consumers through immersive digital training programs and social first marketing. 2. Color Wow Color Wow has emerged as a top tier performer (approx. 0.7M visits) by dominating the “glass hair” and frizz control search categories.
The brand’s success is attributed to its viral social media presence and “Dream Coat” hero product, which continues to drive significant organic search traffic. Its strategy focuses on specific hair concerns (color protection…
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