Explore insights and strategies in the Retail Strategy category, focusing on e-commerce advancements, brick-and-mortar transformation, omni-channel integration, consumer behavior analysis, and sustainability initiatives.
Fast fashion e-retailer Shein has recently partnered with the Fashion Institute of Design and Merchandising (FIDM) to launch a scholarship program and design course for students.
In the fast-paced world of fashion retail, maintaining optimal inventory levels is crucial for success. Overstocking, also known as inventory bloat, is a significant issue faced by fashion retailers.
When it comes to attracting affluent shoppers, you will need to invest in specific retail sales and promotions strategies that work best for affluent shoppers focus on providing a personalized, convenient, and high-quality experience.
In the competitive world of haircare, brands must be cautious to avoid costly mistakes that can damage their reputation and lead to dissatisfied customers.
Seasonal trends have a significant impact on businesses across various industries. These predictable changes occur over a one-year period and can be based on calendar seasons, commercial seasons, or specific events such as holidays and sales.
Launching a new beauty brand into retailers can be a challenging yet rewarding endeavor. One of the biggest challenges is standing out in a crowded market.
In the competitive world of business, retaining customers is crucial for success and growth. To ensure customer loyalty and satisfaction, businesses must avoid certain practices that can drive customers away.
In the ever-evolving world of social media, TikTok has emerged as a powerful platform for beauty brands to connect with their target audience and promote their products.
Luxury brands have always been associated with exclusivity, quality, and prestige. To effectively sell to affluent customers, these brands must employ a combination of marketing strategies that cater to the unique tastes and preferences of their target audience.