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Business Insights You Can Trust:ย Retailboss was founded in 2011 by retail expert and marketing strategist Jeanel Alvaradoย with a clear mission: to provide extensive market data and research that help business professionals make informed decisions and drive growth. Our readers includeย retail executives, independent brands, marketers, e-commerce pros and business professionalsย across markets including CPGs, fashion, beauty, lifestyle, grocery, technology and more.

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