Kate Spade New York Holiday Campaign with Madison Beer

The campaign, created by VaynerMedia and Mandai Loop, features a docu-style approach that champions the joys, laughs, and support that only a best friend can bring. Madison Beer is joined by her own best friend, Lena Fultz, as well as influencers Lilly Russell and Pamela Valdez and their respective best friends.

“This kate spade new york holiday campaign is about celebrating friendships and those special people in our lives who always show up,” shared Madison Beer. “For me, it’s my best friend, Lena.

This is a tribute to best friend energy and how we celebrate each other this season.”   View this post on Instagram   A post shared by kate spade new york (@katespadeny) The campaign’s narrative is rooted in the idea that joy comes most from inspiring it in others.

The cast was invited to nominate a best friend who deserves recognition, and Madison surprised the nominees through video calls to invite them to the holiday shoot. Eva Erdmann, CEO and Brand President of kate spade new york, explained the campaign’s significance: “This year’s Holiday campaign is a celebration of friendship…