Shein
SHEIN is an international B2C fast fashion e-commerce platform that specializes in women’s wear but also offers men’s apparel, children’s clothes, accessories, shoes, bags, and other fashion items. SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The brand prides itself on offering on-trend styles catering to both young women and teens, which won’t break the bank. It aims to promptly offer new styles everyday at appealing prices.
France just slammed fast-fashion giant Shein with its biggest fine yet. France has delivered a powerful blow to global fast-fashion giant Shein, imposing a record-breaking €40 million fine for misleading consumers through deceptive sales practices.
SHEIN goes big on impact in 2024. Global fashion retailer SHEIN has released its annual Sustainability and Social Impact Report for 2024, presenting substantial progress across environmental, social, and governance initiatives.
Shein is reportedly taking the next step toward going public by confidentially filing for an IPO in Hong Kong.
Shein, the global e-commerce fashion giant, is joining forces with India’s Reliance Retail to ramp up production of Shein-branded apparel in India, aiming to supply both domestic and international markets as it shifts away from reliance on Chinese manufacturing.