This RB report provides a comprehensive analysis of the top 10 clothing brands globally, ranked by website traffic as of December 2025, based on SEMrush data. The findings reveal a dynamic and evolving digital landscape in the fashion industry, where fast fashion giants, established department stores, and regional leaders all compete for consumer attention online. The analysis highlights the dominance of mobile first strategies, the significant impact of year over year growth trajectories, and the diverse business models shaping the future of apparel retail. The combined monthly traffic of the top 10 clothing brands exceeds 960 million visits, with SHEIN alone accounting for more than a third of this total. Seven of the eight brands with available year over year data showed positive growth, indicating a broadly expanding digital footprint across the industry. Mobile traffic dominates across all brands, ranging from 63.6% to 86.3%, confirming the centrality of mobile first…
design in modern fashion ecommerce. Top 10 Clothing Brands by Website Traffic The global apparel market continues its digital transformation, with online traffic serving as a key indicator of brand strength and consumer engagement.
As of December 2025, the top 10 clothing brands by website traffic showcase a mix of ultra fast fashion, traditional retail, and specialized ecommerce platforms. The following table details the ranking based on SEMrush data.
Rank Brand Domain Monthly Visits Desktop Share Mobile Share MoM Change YoY Change Main Traffic Source 1 SHEIN shein.com 336.93M 13.73% 86.27% 11.32% +46.45% Direct 2 Macy’s macys.com 105.36M 33.49% 66.51% +0.06% +1.86% Direct 3 H&M hm.com 96.20M 28.98% 71.02% 15.69% +11.92% Direct 4 Zara zara.com 92.67M 35.83% 64.17% 3.45% +26.24% Direct 5 Uniqlo uniqlo.com 78.48M 32.29% 67.71% 7.44% +17.77% Direct 6 Gap gap.com 56.36M 27.12% 72.88% 23.82% +67.18% Direct 7 Myntra myntra.com 55.92M 24.99% 75.01% +1.89% 30.32% Direct 8 Nordstrom nordstrom.com 52.22M 36.43% 63.57% 6.28% +63.10% Direct 9 Poshmark poshmark.com ~47.57M ~30% ~70% , , Direct 10 ASOS asos.com ~44.16M ~35% ~65% , , Direct  Methodology Note: The raw SEMrush “Apparel &…
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