Ultra Violette, the Australian sunscreen pioneer credited with revolutionizing SPF as a skincare hybrid, has officially launched in the USA via Sephora, marking its 30th global market. The brand’s SKINSCREENS—a fusion of high-protection sun care and luxurious skincare—debuted on Sephora.com on March 12, 2025, and will hit 592 U.S. stores nationwide starting March 28.
Product Line-Up
The U.S. launch features six products, including the Vibrant Screen™, a hydrating face-and-body lotion exclusive to the American market. The collection also includes globally beloved favourites:
- Supreme Screen SPF 50: A moisturizing formula doubling as a makeup primer.
- Velvet Screen SPF 50: A mattifying mineral option for oily/acne-prone skin.
- Sheen Screen Lip Balm SPF 50: Tinted, hydrating lip protection in two shades.
Priced between $22 and $40, the products prioritize lightweight textures, non-greasy finishes, and skincare ingredients like glycerine and squalane.
Founders’ Australian Vision View this post on Instagram A post shared by Ultra Violette Australian Sunscreen (@ultravioletteau) Co-founders Ava Matthews and Bec Jefferd, beauty industry veterans, spent three years and 107 prototypes perfecting their “SKINSCREENS” after growing frustrated with Australia’s outdated, sticky sunscreen options.
“We wanted sunscreen to feel like a luxury skincare step, not a chore,” Jefferd shared. The U.S. expansion faced regulatory hurdles, requiring reformulations to meet FDA standards. Blind tests confirmed the U.S. versions matched the performance of their Australian counterparts, ensuring consistency for existing fans.
Partnership Timing and Demand View this post on Instagram A post shared by Ultra Violette Australian Sunscreen (@ultravioletteau) Ultra Violette enters a booming U.S. sun care market, where consumers increasingly seek multifunctional SPF. Key factors driving the launch: Cult Following: Despite no prior U.S…
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